Greyson Emory Email & Phone Number

Charleston, South Carolina Metropolitan Area

Serving as the liaison between the Product Development, Design, Merchandising, and Marketing departments, it is my responsibility to manage all seasonal inline/DTC/SMU line plans and product calendars. My duties also include synchronizing and administering product information across Marolina Outdoor's PLM, 3PL, and ERP softwares.My goal on a seasonal and annual basis is to create products that tell a unique story while also meeting the expected sales growth predictions based on assumptions from quantitative historical data. This is accomplished by maintaining a balance of creative vision, strategic thinking, and production feasibility, resulting in substantial market share growth and the continued success of our expanding brand.

Charleston, South Carolina, United States

Support the Director of PD/Sourcing in a variety of functions that are critical to maintaining the integrity of the product, maintaining overall adherence to the corporate calendar, and contributing to the success and growth of the HUK and NOMAD brands.

Provide fully comprehensive creative solutions and brand strategy for contract clientel; including, graphic design, branding development, omnichannel strategy development, OOH campaign development, consumer segment surveying, and branding implementation across all targeted and optimized mediums.

Utilized web design and marketing analytics software in conjunction with Microsoft Excel, Powerpoint, and Teams in order to compile data and collateral for use in creating a new data-driven website, which was then monitored to optimize multi-channel reach and exposure.

Designed an expected 3-year life product range marketing campaign with a seamless, congruent design identity that is strictly adherent to AAFCO standards. Attention was focused on providing a quality package which supported the brand’s purpose and goals that also supported an omni-channel retailing strategy.

Utilized Adobe Systems, Microsoft Excel, and general marketing skills to collaborate with global product managers to create a new stylized, data driven multi-platform website, along with several other company-wide digital marketing and e-commerce initiatives.

Bachelor Of Science - Bs, Fashion Merchandising - Emphases In Fashion Brand Management And Textile Sciences

Bachelor Of Business Administration - Bba, Marketing/Marketing Management, Emphasis In Brand Development And Omni-Channel Research

International Study Abroad