Griffin Doran Email & Phone Number

Irvine, CA, US

Irvine, California, United States

Globally lead paid social, paid search, and paid mobile app marketing across Xe's B2C and B2B money transfer business.

Los Angeles, California, United States

• Manage and oversee paid social across all of Mexico ATV+, ATV+ Performance, LATAM Apple Watch, Apple AirPods, Mac, and Apple EventsLeadership Program: OMG Ignite Program, graduating with distinctionKey Accomplishments:
• Beat forecasted subscription volume goal by 180% while driving a 36% more efficient CPS (September 2023)
• Launched the first-ever Apple Store Online in Chile (October 2023)
• First xUS country to go live with ATV+ Acquisition on Meta (November 2023)
• Managed the largest ATV+ Performance campaign to date; increasing subscriptions by 68% QoQ, driving a 40% more efficient CPS with a 21% increase in spend (April 2024)

Los Angeles, California, United States

• Manage and oversee paid social across all of Mexico ATV+, ATV+ Performance, LATAM Apple Watch, Apple AirPods, and Apple Events
• Develop and build visual media plans, met with internal creative teams, and present campaign strategy and goals to clients
• Lead projects and campaigns from creation, strategy, activation, optimizations, and final wrap report to clientsKey Accomplishments:
• In Q323, increased Paid Social subscription volume +323% QoQ, while decreasing CPS by 5%. Beat forecasted CPS goal, driving a 61% more efficient CPS (June 2023)
• MX ATV+ performance experienced, in a single week, a 400% increase in subscription volume while driving a record 733% more efficient CPS vs goal (July 2023)

Los Angeles, California, United States

• Manage, lead, and train three associates on the teamKey Accomplishments:
• Launched Mexico's first ATV+ performance campaign - outperforming subscription and CPS goals (December 2021)
• Launched Mexico’s second bilingual show - Now & Then - supported by paid media (May 2022)
• Launched Mexico’s second ATV+ performance campaign - increasing subscriptions by 61% QoQ and generating a 64% more efficient CPS (June 2022)
• Launched an AirPods TikTok Branded Effect in Chile, Colombia, Mexico, and Brazil, outperforming other international markets. (June 2022)
• Launched paid social advertising on LinkedIn in Chile (July 2022)

Los Angeles, California, United States

• Apple  (Latin America - Brazil, Mexico, Colombia, Chile)
• Key  Products: iPhone, AirPods, Mac, Music, iPad, Watch, Apple TV+, & Apple Events
• Media planning and strategy, reporting, and building marketing campaigns.Key Accomplishments:
• Increased paid social spend by 277% year-over-year
• Started advertising on Reddit in Mexico, Chile & Colombia markets (October 2021)
• Launched Apple's first ATV+ campaigns in Mexico (September 2021)

Los Angeles, California, United States

• Connected and networked with some of the top marketing professionals.

Bachelor'S Degree, Business Administration With Emphasis In Marketing

Awards: Graduated with Honors, Dean’s List – 2015-2019, Town and Gown Scholarship 2017-2019 – recognizes leaders in the community, Endowed.

Marketing, Advertising, And Consumer Psychology

Various studies in Business Psychology, Entrepreneurship, and Irish Culture.