Responsible for driving strategic priorities within designated markets that support revenue growth in both practice, industry, and market. Facilitates client engagement and relationship building opportunities, as well as developing opportunities for cross-selling and cross-marketing. Collaborates with multiple disciplines within the firm to provide support with client development initiatives. Is a go-to resource for attorneys, working closely with the Office Managing Partner to manage activities, budget and BD objectives.Is also a part of the global Women Enriching Business (WEB) committee team that support ongoing initiatives, working closely with designated chairs to drive agenda and opportunity. Is part of an internal taskforce working with key leadership for business development efficiencies across markets. Also, oversees two business development professionals in Century City and Orange County.

Works in partnership with regional and national leadership to provide strategic marketing, targeting and marketing expertise for the health care provider industry sector. Formulates integrated marketing approaches in support of sales efforts within the regional sector and partners with various functions across the organization to develop key communication pieces, and networking events to enhance visibility and increase both revenue and market share for industry groups and accounts.http://www.deloitte.com/view/en_US/us/Industries/health-care-providers/index.htm

Developed a corporate brand platform which included repositioning the Gibson brand and all brand extensions including tableware, cookware and flatware. Provided marketing direction and messaging for all tradeshow marketing activities, and advertising as well as managed all corporate and public relations communications. Supported sales efforts through advertising, product licensing and tradeshow activities.

Created targeted marketing efforts to enhance brand usage, guest segmentation and experience expectations through orchestrated national marketing campaigns which increased check average and sales YOY. Led multi-functional teams to develop and launch multiple beverage, product, premium or retail tie-in promotions annually, and initiated and developed cross promotional brand-building opportunities with major affiliations and partnerships in host venues. Executed integrated marketing campaigns with radio, TV, print, outdoor, website and promotional collateral.