Associate Director, Brand Design
CurrentI oversee all brand design projects, including managing staff, freelancers, and budget while serving as a critical driver of CR’s design strategy and stewardship of the brand. I also ensure the implementation of brand vision across multiple teams, from marketing, strategic communications, innovation, and product.Examples include social media creation/guidelines, marketing campaigns, OOH, events, announcements, petitions, B2B sites, color guidelines, brand licensing badges, and DEI initiatives.