Erik Grönroos Email & Phone Number

Tampere, Fi

We help with problems regarding the digital in general and data in particular.

A Finnish expert magazine in the field of Data Science, Analytics and Machine Learning. More info about the magazine (in Finnish): https://analyytikkolehti.fi/

https://analytics-feed.com - A news tool for data and analytics enthusiasts

Tampere, Pirkanmaa, Finland

Business development by utilizing and developing AI/ML technologies, automations and system architectures, including Data Protection Officer responsibilities.

Analytics and Machine Learning development, data-driven business planning, consulting.Key results:- Several new analytics products developed, +1650% growth to the company analytics revenue- 200% growth to production efficiency and capacityAnalytics and Data Science implementations and production solutions in more detail:- Business cases from 100k€ to 30M€- Advanced analytics, implemented hundreds of analytics apps and setups for clients and in-house- Utilizing modern Machine Learning, Reinforcement Learning and Deep Learning methods, predictive modeling and exploratory analysis'- Machine Intelligence automations- Client classifications and modeling (+150k companies with +100 predictors)- Automated client reporting built on top of R Shiny (utilizes custom ERP database + Google, Facebook and SEMrush API's)- Custom analytics-based sales tool- Custom ERP (Generaxion Hub), design and development based on business needs and implementation on data architecture- Reverse engineering of Google's and Facebook's algorithms- Google Analytics, Google Ads and Facebook Ads conversion tracking audits and data collection implementations (+2000 accounts)

Small business online service company focused on developing music-related online services. Including digital record label activities and publishing.

Leading Elisa's web analytics development. Implementing and analyzing omnichannel analytics, mobile app analytics, securing web data collection. Improving tracking and tagging methods for different business needs under user experience, digital marketing, data-driven development, A/B testing and growth hacking topics.Providing support and insights to business stakeholders by helping them to understand and make use of their data.Data science and data engineering related business analytics. Experimenting with data modeling, predictive analytics and machine learning.Working with data platforms like Google Analytics, Tag Manager and BigQuery, R, Oracle, Netezza, Pega, Hadoop, MapR, S3, Redis.Past projects include:- Classification modeling with Random Forest and XGBoost- Churn and retention analysis, auto-correlation cases- Google Analytics and BigQuery data network visualization- Aggregating customer attributes and predictors from Google Analytics data- Developing custom R Sparklyr connector for utilizing huge datasets with R and Spark

Analysing and improving online customer experience and behaviour. Developing new meters and ways to measure online customer experience, online customer service and self-service. Implementing and analysing multichannel analytics.Bringing up further understanding to our Online Services development teams by web analytics and big data so that we are able to improve the usability of our online services and resolve our customer requirements better.Mainly working on topics like service funnels, tag management, A/B testing, heatmaps, multichannel / omnichannel, data integration, NPS, FCR, CES.* Developed "Login Conversion Calculation Tool" (HTML, JS), a reporting service that calculates custom-made conversions, the results can be viewed as a table and a line graph, uses Google Analytics API* Developed "Online Pathing Analysis Tool" (HTML, JS), a reporting service that draws visual path flows, uses Google Analytics API* Developed custom dashboard platform (HTML, PHP, JS), a reporting service that visualizes custom KPI's, uses Google Analytics API and Google Charts API

Continued improving online customer service and self-services.Most important work, experience and track records:- Improved search engine visibility by SEO techniques (with cooperation of Virta) to steer more traffic into customer service content- Was a member of a project team that aimed to launch chat channel as a new customer service channel in Elisa, defined the requirements and benchmarked several different chat platforms to meet Elisa's needs

Improving online customer service and self-services.Most important work, experience and track records:- Work focused on steering customer contacts from traditional one-to-one channels (phone and email) to online by improving self-service channels and content to respond better to customer needs- Investigated new models to improve online customer service

Creating world class customer interaction processes, Voice of Customer and Best Practices as primary framework tools.Continued improving customer experience by developing and optimizing internal processes and patterns, including intranet and customer support site content producing and internal training. Responsibility area focused on IPTV / nPVR and IP camera / NVR services.Most important work, experience and track records:- Founded and designed an IPTV error handling process, that handles fixing errors that may occur with Elisa's IPTV services- Was a member of an Elisa-wide Channel Development group who made it possible to decrease customer service contacts significantly by optimizing processes and patterns (Elisa got the "Best practice for support and feedback process design [in Finland]" honor in 2011 and won the "Best customer service [in Finland], large organizations" award in 2012)* Developed an "Interactive Demo Tool" (HTML, JS, PHP, MySQL), a web service that provides an UI for creating clickable demos of applications/services, the demos can be used as widgets on instructions to enrich the content* Developed "DNS Tool" (HTML, PHP), a DNS query app that checks the DNS records of a given domain, for supporting purposes in domain problems* Developed "Instructions Editor Tool" (HTML, JS, PHP), a tiny HTML file based CMS for editing selected instructions via a CKEditor UI

Improving customer experience by developing and optimizing internal processes and patterns, including intranet and customer support site content producing and internal training. Responsibility area focused on IPTV / nPVR and IP camera / NVR services.

2nd level technical support in broadband services and products (DSL, mobile, cable, IPTV and VoD) including DSL and mobile provisioning, web and email services, intranet content producing and internal training.The first half of 2010 worked as a Technical Support Professional on several ICT and information system projects regarding to improving internal patterns and processes.Most important work, experience and track records:- Provided internal 2nd level support in DSL and mobile provisioning, web and email service configuration and IPTV/nPVR/NVR related issues- Produced and maintained internal technical support content and process instructions- Was an internal trainer for junior and senior Service Specialists- Maintained "Wippies Phorums", "Saunalahti Palsta" and "Elisa Palsta" customer support forums as a forum admin and provided support on Wippies services, SaunaVisio IPTV service and Elisa Viihde IPTV service related questions* Developed "Wippies Feature Requests System" (HTML, JS, PHP, SQLite), a community tool for tracking and voting new feature requests* Developed "Elisa Viihde Feature Requests System" (HTML, JS, PHP, SQLite), a community tool for tracking and voting new feature requests* Developed "Personal Task Tracking Tool" (HTA app, HTML, JS), a Trello-like task list app to manage personal tasks but locally* Developed "Elisa Viihde Media Manager" (HTA app, HTML, JS) as a hobby project, an app to manage Elisa Viihde recordings, uses Elisa Viihde API (Elisa Palsta community later further developed the app with name "ViihdeX Media Manager)

Technical customer support and intranet content producing on broadband, mobile, web and email services, customer support site content producing, internal training.Between 2007 and 2008 also worked as an acting Service Developer several months on customer self-service tools developing.Most important work, experience and track records:- Gained a lot of valuable experience in wide range of different telco services and network technologies- Learned a lot of professional and customer oriented customer service- Produced and maintained technical support content on Elisa's customer support site- Was one of the three core members of a project team that developed customer self-service tool named "Elisa Avustaja" (one of the first telco self-service tools in Finland, used for fixing a broken internet connection)

PHP, MySQL, SQLite, HTML, CSS, JavaScript / AJAX / RIA technologies, web design and creating small business online services.

Worked as a doorkeeper (part time work).

Network support and maintenance for the Civilian Service Center staff, maintained intranet and public website.

Sales, service & support of Windows and Apple systems, building small-office networks, accounting.