Liisa Lundström Email & Phone Number

Finland

I managed the development and piloting of a multi-company Customer Identity and Access Management (CIAM) solution as a project of Media Metrics Finland until this part was off-spinned and Suomen Tunnistautumisosuuskunta was established.

A joint venture for digitalization related common media indstry development projects owned by Sanoma, Alma, MTV and Yle. All projects carried out with project organizations formed by members from media industry and selected partners. I executed a new business model including renewal the digital analytics platform producing the official Finnish Internet.

Helsinki Area, Finland

Lahti, Finland

In the executive board of the ISKU Group (industry, retail and health care corporation of 130 MEUR) my first role was equivalent to a COO. I was appointed to CEO of Isku Koti Oy, when it was separated from the Group.In the Group-role I was responsible for development of sales, e-commerce, marketing and communications. I learnt to engineer and execute.

Helsinki, Finland

I was member of the executive board. We pivoted the company from a traditional media agency to and wide-service marketing agency. I started a new business sector, analytical services, and developed new service products. In the role of the sales director I developed B2B sales processes and deployed CRM. I become a digitalization and marketing professional..

Kauniainen, Finland

I started my own consulting company for customer-oriented business design and data-analytics during my fulltime MBA-studies. One of the customers was Dagmar.

Helsinki, Finland

I established a new profitable consulting business sector based on a strategic partnership. I learned knowledge management, data-analytics, modelling and making scenarios to optimize business challenges. We utilized GIS-data, statistical data, survey data and customer data (CRM)—separately and combined as ‘big data’. I headed the team for Experian’s.

Espoo, Finland

Sociocultural RISC-research taught me to recognize different motivations of people and utilize these in marketing and product development. I developed research and analytics for Finnish, Baltics and Russia. I helped customers from finance, travel, telco and retail sectors with their growth and customer strategies.

Master’S Degree, Chemical Engineering

Concentration: Technical chemistry with industrial management. Major: Chemical reaction engineering. Master thesis: ”Kinetics for the.

Master Of Business Administration (M.B.A.), Global Management

Activities and Societies: Class representative An international faculty; study and examination language English. Studies in Helsinki &.

High School, Finnish Matriculation Examination

Activities and Societies: Chairman of students' union Students representative in the school board The Finnish Matriculaton Examination