Digital Marketing Specialist
CurrentUtilize our Customer Data Platform to conduct advanced audience segmentation; implement targeted digital marketing strategies based on detailed customer journeys, purchasing behaviors, demographics and psychographics; and create and deploy segmented and targeted messaging while aligning with state compliance regulations and company and brand guidelines. Conduct weekly, quarterly and monthly reporting for the states I oversee. Coordinate cross-functionally with the state marketing managers, retail operations, and creative teams to align digital communications with each state's strategy and promotional calendar.