Selected to lead North American business following company reorganization and realignment across business lines. Held full P&L accountability for US/Canadian businesses. Oversaw Licensed Consumer Products, Media Distribution, Corporate Strategic Partnerships, Themed Entertainment, and Multimedia Programming. Restructured/re-imagined team based on new strategic vision. Staff: 30► Achieved 13% CAGR overall representing 1.8x growth by optimizing sponsorship, partnership, and licensing opportunities to continue to build Sesame brand equity and relevance in the market. ➜ Accelerated sponsorship revenue YoY growth by 60% by pivoting business model from traditional television sponsorships to digital media and brand/content integrations. ➜ Reinvigorated licensing business, recapturing significant royalty revenue from Teen/Adult apparel and fan/collectible segments. ➜ Drove tens of millions of dollars in new revenues by identifying and negotiating theme park/live entertainment partnerships throughout the US.➜ Negotiated landmark content production/distribution agreement with HBO. The 5-year deal propelled revenues by 3x, drove double-digit ratings across every media platform, and enabled Sesame to preserve their PBS heritage while expanding distribution channels.

Charged with P&L management and oversight of all media distribution platforms worldwide, including TV Sales, Home Video & Audio Publishing, Digital Media, and Themed Entertainment. Staff: 26 employees plus freelancers and consultants. ➜ Launched first-of-its-kind streaming platform during nascent stages of OTT SVOD/SMOD.➜ Accelerated digital/interactive business by 260% by leading development of company’s inaugural iPad apps, eBook platforms, and standardized web assets for international delivery.

➜ Transformed DVD business, tripling profitability by shifting revenue dependency away from royalties and towards more lucrative vertically integrated distributor-based model. ➜ Achieved 60% and 100% wholesale publishing business growth in year one and year two respectively by renegotiating all key US book licensee agreements.

Tripled US published titles and grew international revenue 20%.

Initially hired to develop retail marketing and merchandising strategies to grow licensing division. Progressed to overseeing mass and trade-book retail channel and later led North American Licensed Publishing business, managing strategic planning and full P&L.

Progressed through Buyer roles with increasing responsibility.