Senior Vice President & General Manager, North America Media & Licensing
Selected to lead North American business following company reorganization and realignment across business lines. Held full P&L accountability for US/Canadian businesses. Oversaw Licensed Consumer Products, Media Distribution, Corporate Strategic Partnerships, Themed Entertainment, and Multimedia Programming. Restructured/re-imagined team based on new strategic vision. Staff: 30► Achieved 13% CAGR overall representing 1.8x growth by optimizing sponsorship, partnership, and licensing opportunities to continue to build Sesame brand equity and relevance in the market. ➜ Accelerated sponsorship revenue YoY growth by 60% by pivoting business model from traditional television sponsorships to digital media and brand/content integrations. ➜ Reinvigorated licensing business, recapturing significant royalty revenue from Teen/Adult apparel and fan/collectible segments. ➜ Drove tens of millions of dollars in new revenues by identifying and negotiating theme park/live entertainment partnerships throughout the US.➜ Negotiated landmark content production/distribution agreement with HBO. The 5-year deal propelled revenues by 3x, drove double-digit ratings across every media platform, and enabled Sesame to preserve their PBS heritage while expanding distribution channels.
