It is a known fact that the vast majority of us will become disabled if we live long enough. And of all those who are disabled, as many as 80% have a hidden (I say 'unseen') disability or condition - such as hearing loss, vision impairment, fibromyalgia, ADHD, autism, EDS, MS, rheumatoid arthritis...the list goes on and on....and customers and staff are struggling. Inaccessible websites and buildings, Poor customer experience with staff that just don't know how they should interact effectively. Staff are having to mask their unseen disability or condition because they don't feel comfortable sharing it with others at work. And when people mask, it means they aren't able to dedicate themselves to the task.But if you focus on creating psychologically safe, inclusive spaces at work, where disability conversations can be normalised, customers will return, customers will spend more, and staff will stay loyal, and continually over-deliver, because they are trusted.So how can you do this?Firstly, your organisation can join Unseen Aware, an innovative social movement designed to create a truly inclusive experience for the 12+ million UK employees, visitors and patients with disabilities you just don’t see...If you are an HR Director or D&I Lead, and you care about your stakeholders, such as staff, customers and patients, then I'd love to speak to you.Unseen Aware creates sustainable, embedded behaviour change that gives your staff confidence when engaging with colleagues, customers or patients, who have an unseen disability or condition.WHAT YOU SHOULD DO...Join Unseen Aware. This is for organisations that recognise the importance of engaging and communicating more effectively with colleagues, patients and customers who may have an unseen disability or condition. Have your staff complete the initial training, and provide them with our badge that highlights them as an Unseen Disabilities Ally. A subtle way for customers (or colleagues) to identify who understands, and who is there to help, should they need assistance. www.unseenaware.comReach out to me to get a sneak-peek of the platform and how it can improve inclusion within your organisation.