Garret Weigel Email & Phone Number

Boston, Massachusetts, Us

Mendix is the low-code platform built to tackle complexity. Recognized by Gartner as a leader in low-code for 8 consecutive years.Governance PMM- Create GTM messaging and positioning (see https://www.mendix.com/platform/governance/)- Collaborate across product, marketing, and sales- Provide enablement to marketing, sales, and customer success- Conduct customer interviews for research as key input to product roadmap, GTM messaging and positioning, and success plansMarketing Campaign SME- Revamped campaign planning process for greater efficiency and tighter alignment- Act as key stakeholder on themes, content plans, and ultimate justification for how marketing campaigns target key personas- Provide strategy based on market trends gathered from collaboration with GTM teams, industry analysis, and customer interviews

Boston, Massachusetts, Us

- Re-established program structure, process, and content strategy to hand-off to current and future program owners- Reformatted sales enablement materials around customer stories for effective use-case articulation

Boston, Massachusetts, Us

- Source, interview, and produce customer stories for target industries and regions. Created and produced the Make/Shift podcast. Created new ‘comic strip’ format for storytelling- Integrate customer stories into demand generation team’s activities. Act as customer use-case expert, manage customer relationships, implement customer stories into: gated content, nurture streams, etc.- Managed the Customer Impact Awards at Mendix World 2021. Hosted live Q&A with award winners

Boston, Massachusetts, Us

SmartSense by Digi provides IoT solutions for food and pharmacy safety, facility monitoring, and supply chain visibility.- Developed and produced inbound and ABM strategies for key industries- Lead workshops to create internal product positioning documents- Managed opportunities for streamlined processes throughout the marketing department- Developed and managed keynote presentations for their annual IoT event

Somerville, Ma, Us

Formlabs is a global manufacturer of desktop SLA 3D printers.- Created and scaled channel (partner) marketing programs for lead generation activities- Lead customer research and awareness study for industry benchmarking- Built a marketing asset repository for sales enablement efforts- Defined content strategy for product launches and event-specific campaigns- Developed lead generation and announcement plans for product launches and industry-specific campaigns contributing to a 240% increase in leads- Designed strategy for new content opportunities that led to a 74% increase in organic traffic- Managed and optimized email programs that led to a 339% increase in email traffic- Created and implemented A/B testing strategies, averaging a 30% increase in conversions- Established new Marketo instance, programs, and templates

Allston, Ma, Us

Overdrive Interactive is a digital marketing agency, focusing on brand building and customer acquisition.- Analyzed monthly SEO and website performance reports- Provided in-depth assessments and monthly recommendations ranging from response status code analysis to content opportunities- Created benchmark reports and initial setup of various analytic properties- Provided internal search engine optimization- Trained new employees for report creation and SEO best practices

Allston, Ma, Us

- Re-designed and maintained client performance dashboard- Conducted keyword research- Created design templates for client performance success- Provided competitor performance analysis- Developed meta tags- Created sitemaps- Setup GA goals and filters

Allston, Ma, Us

- Supervised by VP-Director of Search and Media to create custom dashboard for Overdrive Interactive's client performance overview - data retrieved from BrightEdge/monthly reports- Created Ad Group build outs- Created keyword list for various campaigns in different industries- Created meta data- Created graphs to analyze budget trends of client list- Created tutorial for building custom client reports sourced from Omniture & BrightEdge- Created SERP screenshots for various clients- Conducted backlink analysis and identified links to disavow

Tapity is a mobile app development provider.- Created and managed paid search campaigns- Created App Store optimization guide and taught best practices- Created keyword research guide and taught best practices

Waltham, Massachusetts, Us

Bentley University is one of the nation’s top business schools.- Collaborated with senior management team- Created marketing dashboard to identify & track associated KPIs- Collaborated with social media manager- Created social media dashboard to track associated KPIs- Responsible for sourcing data on a monthly basis from Google Analytics, Radian6, Cisionpoint & Facebook insights- Presented dashboard to management team

Waltham, Massachusetts, Us

- Counseled groups of incoming freshmen- Provided general information regarding Bentley University