Michael Guberney Email & Phone Number

Mississauga, Ontario, Canada

Leading the Parts & Service organization at Kia Canada including business strategy and the implementation of tactical plans to drive parts and accessories sales, and vehicle protection plans. Directing marketing communications and merchandising activities. Manage service operations including technical support, field services and warranty management. Focus on service retention activities including service capacity, in-dealer service technology and repair process improvement. All leading to increased revenues & profits for today, and improved loyalty & retention in the future.

Oakville, Ontario

Led After Sales Marketing supporting customer ownership, including retail and wholesale business channels. Managed accessories and maintenance / extended warranty plans during vehicle sale. Directed 8-line managers as reports and total staff of 40. Strong business relationships with dealers, agencies, product suppliers, and technology providers. Role included strategic interaction and planning at global level.

Oakville, Ontario

Delivered leadership for Vehicles Sales in Eastern Canada, including vehicle wholesale and implementation of marketing and sales programs. Transitioned to Parts and Service (2017) executing marketing and sales programs and operational processes. Led dedicated contact team of 13-territory managers and support staff.

Oakville, Ontario

Undertook leadership responsibility for franchise network planning including buy-sell approvals and locality market studies. Directed dealer imaging actions including facilities, signage and technology. Led reporting and analytics for dealer performance and profitability. Led 3-line manager reports and total of 6-staff at National. Interfaced with management counterparts in Regions. Worked with outside stakeholders including architectural firms and facility suppliers. In addition, acted as Director of Dealer Affairs leading collaborative approach for concern resolution and business opportunities. Role included planning, facilitation, and communications.

Oakville, Ontario

Led Warranty Management including policies and processes. Oversaw Field Service Actions. Led Technical Training for Technician certification and Technical Services for upstream service engineering requirements. Oversaw repair process improvement and concern resolution for dealers. Led repair shop equipment sales. Handled loyalty and retention programs including Customer Relationship Center.