Many e-commerces invest in digital marketing. Only a few understand their real ROI. I've therefore decided to use my passion for numbers to fill this gap, and help businesses scale, fast. I work with Google's marketing platform.My expertise is Google Analytics, Tag Manager, Optimize, and Data Studio, with a strong focus on Shopify stores.

- Outreached 500+ prospects via email and phone by assessing their advertising needs, digital vision and consulting them.- Provided a frictionless buying experience to customers by collaborating with 3 different teams and organizing the business sales process between them.- Shared data-driven insights on a bi-monthly basis to the board of directors by creating and maintaining a Google Data Studio dashboard.- Compiled final strategy for ad-hoc customer experience and client service success to hit churn rate goal of 35% YOY increase.- Delivered against company’s goals by attracting 5 new customers in the Italian region by setting up the firm’s first Google Ads campaign.- Grew business online media presence by 150% by rose in new users.

As an NGO that focuses mostly on micro-credit services, we faced one important question. How can we analyze data?I've helped the Tumaini Fund set up a data system infrastructure, so we could evaluate the most trustworthy members instantly. We took into consideration mainly 4 factors: 1. % of loans paid back successfully. 2. Amount of money landed previously. 3. Business model. 4. Health condition of family members. With this data-driven approach, we maximized our impact in the slum of Buruburu, Nairobi.

- Helped account managers enhance customers’ digital advertising performances by creating 20+ reports to spot campaigns pitfalls and market analysis.- Assisted managing 4+ clients simultaneously by following procedures and giving suggestions on how to improve them.- Increased E-commerce revenue by 50% QoQ by using automated flows and improved deliverability rate.- Grew brands’ engagement by sending more than 100’000 emails by working in a cross-functional team of designers and copywriters.