Guido Lavecchia Email & Phone Number

Barcelona, Cataluña / Catalunya, España

Cross-functional teamOKR definitionBacklog trackingUser story mappingDouble diamond approachDiscovery and InnovationRisk profilingDecision MakingNon-Violent Communication

Ciudad De Buenos Aires

In the assisted sales product clan, I was leading two development teams (8 people) with different seniority, with whom we have worked in:- Creation of a matching service to assign the best seller according to the context of the user that is getting contact.- Multi-channel contact hub across the platform: desktop, mobile web and app.- Creation of a transactional trip planning and tracking tool for sellers and customers.- Sales and commission dashboard for sellers.- End-to-end traceability project of the assisted sales team, to obtain the real conversion rate.I have used scrum to coordinate both teams and JIRA to follow up the development backlog.In addition, I have worked with Google analytics, Google Tag Manager and Google Optimize to understand users behavior and run tests to measure the performance of the changes we have made. I have generated Google Analytics implementation guides to track all the flows of our products.I have also used Hotjar as InPage Analytics tool, to measure qualitatively the users behavior and I have combined it with quantitative data from Google Analytics.I have always participated in objectives definition, in line with the company's KPIs and, consequently, defining the OKRs that lead us to compliance those objectives.My best achievements were:- Implementation of a new commission scheme.- Implementation of a new customer service flow in the assisted sales process.- Real conversion rate measurement by contact channel.

Argentina

In the Real Estate group, I have worked in the product team coordinating 3 product analysts with different seniority. My main functions were:- Team coordination.- Analysis of users needs and improvements for them.- Analysis of business and other teams needs.- Creation, planning and follow up of projects throughout the whole life cycle.- Coordination of requirements with development teams.- Roadmap monitoring in the short, medium and long term.My best achievements were:- Conversion rate increase in Web Mobile, with improvements in usability and contact forms.- Platform migration leadership with improvements in site load times, user experience and conversion rates.- Coordination and creation of maps navigation feature.

Argentina

In the Real Estate group, my main functions were:- Product optimizations with focus on users experience.- Backlog prioritization and coordination with the development team.- Implementation of InPage Analytics tools to understand the users behavior on our sites, and to obtain a comprehensive analysis with Google Analytics data.

Argentina

I have been working in Social Media, SEO and UX teams. My main functions were:Analysis and development of strategies to optimize user experience processes in online business, using techniques like InPage Analytics, User Testing and Multivariate Testing.Planning and monitoring of measurement strategies in online marketing adapted to multiple business models.Some clients I have been worked with: DIRECTV, Fox International Channels, Telefónica Internacional, Cablevisión, Avantrip, Interturis.

Argentina

Argentina

Bachelor Degree In Digital Communication, Public Relations, Advertising, And Applied Communication

Bachelor Degree In Advertising And Corporate Communication