As CEO and Founder of Digital Favela, we have been leading the world's largest ecosystem of influencers from favelas since 2020. Alongside our talented team, we connect brands with 17 million people from favelas across Brazil, crafting authentic, impactful campaigns that truly resonate with this underserved and diverse audience. Our innovative and socially responsible approach earned us the prestigious Caboré Award in 2022, the most coveted honor in the Brazilian advertising industry.In 2023, I was honored by EY Brazil as Entrepreneur of the Year in the Impact category.I have over 21 years of experience in marketing, communication, advertising, and business, having founded Peppery Group in 2010, a successful agency that offers integrated solutions for both online and offline media. I also served as an advisor for Gerando Falcões, a network of social organizations that work to transform the reality of favelas and peripheries. In addition to ventures in the communication world, I am one of the founders of the vegetarian restaurant Quincho in Vila Madalena and the creator of Caraíva's most famous guesthouse, Ô Canto Caraíva."Entrepreneurship is about falling in love with the problem to find the solution."