Guillem Carbonell Email & Phone Number

Barcelona, Ct, Es

Barcelona

Marketing Manager and COO (Chief Operating Officer).I lead the Marketing strategy and operations of "Junior Report" and the Digital School Magazine (RED) based on solid experience in Digital Marketing and operations management. Development of strategies with the aim of increasing the visibility and digital presence of the Junior Report and the Digital School Magazine (RED) projects. Also among my objectives is to improve the internal and external communication of the organization.Responsibilities: Increase Visibility and Digital PresenceImplement SEO strategiesManage quality content on social networksUse Paid Media to increase your reach.Improve Advertising Campaign Performance: Analyze and adjust campaigns to ensure a high ROI, monitoring KPIs and encouraging creativity in campaign development.Loyalty and Subscriber Acquisition: Develop loyalty programsImplement satisfaction surveys and create digital marketing campaigns to attract new subscribers.Management and Optimization of Resources: Plan and control the marketing budget, constantly reviewing and optimizing operating costs.Coordination and Internal Communication: Promote fluid communication between departments, establishing effective protocols and organizing regular meetings to review objectives and projects.

Barcelona

Preparation of the Digital Marketing Strategy of Fundaciò Bofill, Think Tank focused on educational equity trends and policies.

Barcelona

MAIN ROLES- Development and execution of the Digital Marketing strategy to achieve the objectives of the business areas: > Renew the customer list and convert leads in the installment Sales division > Attract prescriber users of our resources > Increase sales in stores or online channel- Alignment of all strategic actions (SEO, SEM, Social Paid, Email marketing, Marketing Automation, Analytics, etc.) in the same direction (360 vision).- Department budget management. Results optimization.- Renewal of the company's web ecosystem.- Leadership of transversal teams of editors and salespeople (15 people) and of the Marketing department (4 people).- Strategic decision making based on data analysis and reports.- Ability to create strategies to capture leads and convert them into sales.- Content creation (blog) with AI tools.- Opening of international ecommerce.ACHIEVEMENTS- Renewal (25%) of the list of potential Installement Sales clients thanks to Inbound Marketing campaigns and conversion of 15% of them into sales and donations- Renewal (20%) of the list of prescribers of our materials thanks to the implementation of a system for creating relevant content and emailing- Identification of the company's digital environment (250,000 emails) and hypersegmentation of these users thanks to the implementation of a powerful CRM- High Open Rate rate (55%) and clicks (15%) of newsletters

Member of the founding team of the newspaper. First Community Manager. Responsible for creating communities, recruiting blogs (more than 100 specialist blogs), editing newsletters and managing leads in Sales Force to attract subscriptions.

Barcelona

Assistant to the director and Project Manager. Creation of the social networks of the magazines Sàpiens, Descobrir and Cuina. Capturing blogs from specialist writers (History, Cooking and Tourism).

Sant Quirze Del Vallès

Export Area Manager for France, Germany, Italy, Eastern Europe, UK, Scandinavia, Turkey, Israel, South-East Asia, Mexico, Canada and USA. Managing sales to large international accounts (Wal-Mart, SEARS, Kaufhaus, Billa...), large specialized accounts (La Grande Recrée, Joueclub, Toys'r'us), distributors (in France, Switzerland, USA, Mexico) and direct clients.

Trade Marketing of the category of products that Bacardi distributes in Andorra: Bacardi, Martini, Jack Daniels, William Lawson's... Planning of annual Marketing actions and sales, monitoring the with the commercial team, reporting to the Commercial Director and the General Director.

Lausanne, Vaud, Suiza

Internship in the Press and Communication area of President Juan Antonio Samaranch.

Barcelona

Reception of IBM guests at the 1992 Olympic Games in Barcelona.

Barcelona

Journalist.

Mba, Marketing

Degree In Political Science, International Relations

Postgraduate In Digital Marketing, Marketing

Online Marketing Program, Digital Marketing

http://www.eada.edu/es/programas/executive-education/marketing/online-marketing-management

Journalism, Mass Media And Politics - Summer Session, Communication And Media Studies

Ai For Business, Ai