Guilherme Figueiredo Email & Phone Number

Cologne, North Rhine-Westphalia, Germany

Define the scope, goals, and deliverables for the THE SCENTIST product in collaboration with senior management and stakeholders, while developing plans to ensure alignment with company goals. Allocate necessary resources and manage operations, budgeting carefully to stay within financial parameters and optimizing for cost savings. Manage risks and ensure continuous and transparent communication with all stakeholders to maintain alignment and satisfaction.

Cologne, North Rhine-Westphalia, Germany

Create the whole Digital Marketing Strategy for the parfumlovers e-commerce and THE SCENTIST product. Optimize, troubleshoot, and report on online campaigns. Design a newsletter strategy from scratch and test different combinations of copies and audiences. Export and analyze website data on Google Analytics. Study new partners and find solutions for continuous improvement and company growth.

Cingapura

Project Goal: Work on a new replenishment strategy for Hilti APAC, finding better and integrated solutions for our world pos-COVID.Descriptive data analysis, Knowledge of supply chain sustainability, Reseearch of possible routes, Interviews with Head of Logistics from each destination country, discovering and analyzing possible pain points and areas of improvement, Negotiations with six 3PL, Understanding consolidation opportunities, Creating optimization model on excel

Product leader for one of the company's products guiding the marketing teams through our KPIs and targets,Collaborate closely with CRM, copyrighters, and product owners,Monitor and analyze marketing analytics,Develop online marketing campaigns on multiple channels (Display, Search, Social, Programmatic),Investigate new business partners, trends, competitors, news, and innovations,Investigate the customer journey and look for opportunities,A/B experiments,Daily, weekly and monthly follow-up and presentation of results.

Analyze landing pages performance and conversion rate.New Technology and Platforms: Research, evaluate, implement and be the owner of tools like Leadpages, VWO, push notification, etc.On-site optimizations.A/B experiments in multiple channels.On-site surveys.Lead and build MVP for Sentiment Analysis tools and Friend Referral programs.Push-notification, Pop-ups, and Coupons management.Create and maintain monthly reports and dashboards in order to follow KPIs.

Work in the digital marketing industry, delivering strategics initiatives to customers. Having depth knowledge of clients business objectives to deliver performance and trending analyses, providing relevant, actionable and client-ready insights.Support all aspects of campaign management, from the initial concept through to reporting. Monitor campaign performance to pinpoint, communicate and solve issues. Manage campaign launch timelines in a dynamic environment..

Manage large Facebook and Google campaigns spanning multiple markets from conception to execution, using A/B testing and identifying best placements. Analyse performance and understand the details and effectiveness of each campaign. Support the Online Communications team with marketing projects, reporting and analysing performance data. Work towards maximising the overall efforts of the team, using analytical skills to share findings to identify opportunities and optimise advertising performance and strategy. Work with internal teams and deal with external contacts. Monitor trends in social media tools and report any important developments to the team.

Master'S Degree, International Management

The University of Cologne was the sixth university to be established in Central Europe. UoC is in the top 3% of universities in the world.

Master'S Degree, International Business

The National University of Singapore (NUS) is the national research university of Singapore, founded in 1905. The QS World University.

Master In International Management, Management

Established in 1988 by four leading European schools: ESADE, HEC Paris, Bocconi University and the University of Cologne, CEMS has grown.

Master'S Degree, Management, Fgv-Eaesp

CEMS Home University FGV is the only higher education institution in Brazil among the top 100 in the world. FGV is also the highest ranked.

Bilateral Exchange Program In Partnership With Fgv-Eaesp, Business And Marketing

The Vienna University of Economics and Business is the largest university focusing on business and economics in Europe and it has been.

Graduate Extension Course, Strategic Management

Harvard University is a private Ivy League research university in Cambridge, Massachusetts. The Academic Ranking of World Universities.

Bachelor Of Business Administration - Bba, Business Administration And Management, General

FGV is the only higher education institution in Brazil among the top 100 in the world - this is the second consecutive year that.

Advanced English School In England.

LSI Portsmouth is ranked joint best UK English language School by EL Gazette.

Exchange Student Program - Senior Year

Bronson Jr./Sr. High School is a public school located in Bronson, Michigan and was built in 1964.

Exchange Student Program - Junior Year

Glasgow High School is located in south central Kentucky

English Summer School

ELS Vancouver is located in the heart of downtown Vancouver, a city considered to be the jewel of Canada's west coast.