N1 is a specialized fintech fund founded by Nykyta Izmailov. The fund’s portfolio includes sportbank mobile bank, innovative payment system Asquad, TRANSENIX, a startup with Tap to Phone technology, and other fintech projects.The portfolio is currently valued at $15M+.

5 projects invested with 3 million capital investments.5x EBITDA capitalization KPI with decomposition and execution goals such as IRR(15%+), Revenue, CAGR (25%+), etc.100+ mentoring sessions for hardware/industrial projectsStartups and support in marketing analytics and finance.СashFlow, P&L, BL reportings.Improving business process management on early stages.Market fit analysis.

I consulted Ukrainian entrepreneurs about analytics and market research strategies.

Achievement of strategic indicators for shareholders - EBITDA, ROI, net profit.Operational Cost optimized by 40%.2 products are launched during the first 3 months with marginality among the product line.2 new contracts with international partners. (+20% annual revenue)Merge deal with another producer and successful relocation of production( May 2022)

Defining the visionManaging the product backlogPrioritizing needsOverseeing development stagesAnticipating client needsActing as primary liaisonEvaluating product progress at each iteration

Support the entire application lifecycle (concept, design, test, release and support)Produce fully functional mobile applications writing clean codeGather specific requirements and suggest solutionsWrite unit and UI tests to identify malfunctionsTroubleshoot and debug to optimize performanceDesign interfaces to improve user experienceEnsure new and legacy applications meet quality standardsResearch and suggest new mobile products, applications and protocolsStay up-to-date with new technology trends

- Brand and communication strategy development (TV/Digital)- Media Investment projects analysis (WGRP Invesment)- Media audit and case studies of IPA and Effie implementation- ROMI/ROI media planning - New business development in electronics, pharmaceuticals, finance,auto and banking sectors.- Analytics and search for consumer insight

- Development of TV-strategy for retail, medical, confectionary etc brands; - Participation in tender offers;- Communication with clients and channels;- Realization of TV advertising campaigns;- Presentation of offers, reporting information(post-buy and reports, status reporting, market research and analysis).

- Coordination of special projects with different departments(SEO/SEM, Production, Activation);- Samsung and Lexus,Toyota digital media planning.

Planner of TV advertisingKey responsibilities:- Development of TV-strategy for alcohol, medical, confectionary brands; - Participation in tender offers;- Communication with clients and channels;- Realization of TV advertising campaigns;- Presentation of offers, reporting information(post-buy and reports, status reporting, market research and analysis).

Key responsibilities:- Realization of TV advertising campaigns;- Development of TV-strategy for such brands of different target audiences: Axe, Rexona, Clear, Dove, Timotei, Domestos, Lipton, Beseda, Calve etc;- Analysis of competitive activity;- Communication with clients and channels;- Presentation of offers, reporting information(post-buy and reports);- Communication with creative agencies on terms and conditions of granting video data for channels.Main achievements:- Planning and development TV advertising companies;- Marketing Analytics for TV companies;- Possession of software: MarkData, SUPR, VIMB, Smart, Media Client, TV Market.

- Realization of TV advertising campaigns;- Analysis of competitive activity;

- TV panel technical support- Technicians coordination- Central and West regions technical support, budgeting - Satellite signal processing- Marketing research-TV panel analytics