Matthew Gu Email & Phone Number

Canada

• OVR-VU automates feasibility and economic modeling to optimize energy and business outcomes. By leveraging software automation, combined with engineering rigor, we support built environment stakeholders in de-risking.
• Developing partnership opportunities with developers, municipalities, utilities, and other built environment stakeholders to unlock strategic growth in North America
• Supporting partnership onboarding to enable customer success
• Conducting data analysis to streamline partnership efforts and enhance partner outcomes
• Performing research to identify and capitalize on new market opportunities

Montreal, Quebec, Canada

Canadian GP, British GP, Dutch GP

• Managed 50-100 staff members at the Canadian GP, British GP, and the Dutch GP, working closely with GLX Global Staffing Inc's client, DO & CO, to ensure that all needs were met within the Formula One Paddock Club and.
• Executed day-to-day allocation of staff within all Formula One Paddock Club hospitality suites, ensuring optimal staff distribution to maintain high standards of service and guest satisfaction throughout the.
• Created Instagram stories and highlights throughout the Grand Prix events in real time to showcase GLX Global Staffing Inc's various services within the Formula One Paddock Club
• Managed staff paddock passes and vehicle passes, ensuring all staff and transportation had the appropriate accreditation to minimize disruptions in daily operations, streamlining circuit procedures
• Coordinated transportation and accommodations, managing schedules to maximize staff rest, resulting in higher productivity and improved work experiences
• Supervised multiple daily work shifts and all Paddock Club restaurant and kitchen staff of GLX Staffing Inc throughout the grand prix week, managing work hours, monitoring staff wellbeing, and ensuring all staff.

Montreal, Quebec, Canada

• Worked closely with a Bensadoun School of Retail Management officer and Aston Martin F1 Team's Head of ESG to plan and materialize an elevated conference for McGill University students. The event placed a strong.
• Managed corporate branding between AMF1 and McGill University, designing banners and stage backdrops that worked for both corporate entities, ensuring consistent and professional visual representation across all.
• Captured social media content for Bensadoun School of Retail Management's social channels during the event and throughout the Paddock Tour
• Organized and distributed 15 Paddock Tour and 45 FP, Qualifying, and Grand Prix tickets to conference attendees in one-day turnarounds, implementing an efficient system for tracking and confirming ticket allocation to.
• Coordinated catering for 200 people from multiple sources, identifying the best-fit caterers with sustainable options while remaining under set event budgets and meeting diverse dietary requirements
• Configured multiple event space layouts, taking into consideration the needs of hired audio/visual crew, Aston Martin's social media area, and mobility requirements, ensuring optimal functionality of the room

Montreal, Quebec, Canada

• Designed the Head of Human Resources role from the ground up to accommodate, support, and drive the growth of the club. Spearheaded recruitment initiatives to ensure the long-term success of the club after recognizing.
• Constructed and executed recruitment strategies to reach a broad McGill audience through multiple channels (including social media and community outreach) targeting promoting diversity and targeting various faculties.
• Planned and facilitated onboarding processes for all new recruits to ensure seamless integration into the club
• Directed, implemented, and led succession planning processes for key roles including creating job descriptions, criteria for selection, training processes, and advanced preparation to ease role transitions and mitigate.

Montreal, Quebec, Canada

• Constructed, enhanced, and oversaw operational processes for the McGill Energy Journal (MEJ), a student club that brings current events of the energy world (with a focus on sustainability) to McGill University and.
• Fully restructured internal content delivery pipeline in Google Workspace for different roles within the club to streamline processes, simplify procedures, and improve overall club core value creation efficiency
• Redesigned, maintained, and optimized the McGill Energy Journal website through Wix to enhance visibility, SEO, and user experience, leading to 90% increase in sessions and 63% increase in new visitors compared to the.
• Contributed to the growth of the club by promoting core products and expanding outreach through the club’s LinkedIn page to attract a separate audience segment
• Managed club's internal and external communications channels to update club members and explore collaborative opportunities with external companies

Vancouver, British Columbia, Canada

• Reported to HS Regional Manager Jason Prior Undertook a summer-long marketing project focused on expanding Fleet Management (a Hilti tool-productivity solution service) to smaller clientele. This initiative was.
• Leveraged customer relationships to uncover specific needs and provide a personalized retail experience
• Utilized SAP to complete necessary daily tasks, ensuring company-wide inventory consistency and updates
• Collected and analyzed data through primary research, including but not limited to extracting Salesforce data and interviewing senior-level colleagues, to formulate recommendations for marketing projects
• Developed 3 data-driven strategies for Hilti Fleet Solutions to target underserved Canadian demographics, focusing on smaller businesses for future growth and sustained revenue opportunities
• Presented practical marketing and sales insights aligned with business objectives to all Hilti regional managers of the Canadian Marketing Operations team, contributing to company growth strategies

Montreal, Quebec, Canada

• Worked with a team of students in the Retail Management department of the Desautels Faculty of Management at McGill University in a semester-long project focused on conceptualizing mobile app features and.
• Worked with a team of students and Groupe Dynamite’s Senior Director of Strategy, Analytics & Insights, and Digital Transformation to develop mobile app features, aligning with business objectives and driving user.
• Applied diverse data collection techniques (Qualtrics, Qualtrics survey panel, Prolific, incentivized interviews, focus groups) to collect over 300 responses for informed decision-making
• Conducted comprehensive secondary research on competitors, digital trends, and relevant topics for further supportive data
• Determined key performance indicators and success metrics from collected data and Groupe Dynamite executive insights to evaluate over 250 concept features, including personal ideas and artificial intelligence generated.
• Designed 13 data-driven features to optimize Groupe Dynamite's mobile apps functionality and boost engagement, conversion, and retention, with several being integrated into both the Garage and Dynamite app

Montreal, Quebec, Canada

• Proposed potential avenues of business exploration to Royal Bank of Canada as part of McGill University's strategic management course. Worked with a team of students in Desautels Faculty of Management and focused on.
• Worked with a team of students and collaborated with RBC's Chief Administrative and Strategy Officer to identify the underlying challenge for why not enough Canadian's are using RBC as their bank
• Performed SWOT, and industry analyses using secondary research acquired by leveraging accessible Canadian resources to identify potential opportunities
• Evaluated options and determined highest sources of traffic and shaped feasible recommendations for RBC to capture such segments
• Delivered two data-driven recommendations to improve RBC's ability to capture more Canadian bankers by targeting new Canadian bankers

Los Angeles, California, United States

• Learned about the offerings of United Business Corporation, a US-based sourcing company for apparel, accessories, and other consumer products to facilitate lead generation by connecting with prospective customers at.
• Connected and gathered insights from high-profile retail clients to identify their needs and offer tailored solutions
• Generated business leads by actively accommodating prospective customer inquiries, showcasing our offerings and services
• Networked with influential companies and individuals to establish valuable connections, expanding potential business opportunities at the Las Vegas MAGIC! Fashion Trade Show

Bachelor Of Commerce - Bcom, Marketing Major, Retail Management Minor

Marketing and Retail Management

Education record