Matthew Gu work email
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Matthew Gu personal email
Motivated by a passion for creative and unconventional thinking, I've been led to the dynamic field of marketing and branding. Understanding that today's digital world has made it harder for marketers to cut through the noise, I thrive on the challenge of devising unique strategies to effectively reach, engage, retain, and grow audiences.I'm a results-focused and data-driven marketer who has experience in marketing creative campaigns, developing engagement-focused strategies, brand marketing strategy, business case studies, expansion strategies, event management, and digital marketing content creation. I am also an alumnus of Desautels Faculty of Management of McGill University, where I pursued a major in marketing and a minor in retail management. To contact me, you can reach me by email or send me a message on LinkedIn.matthew.ey.gu@gmail.com
Outkom Catalyst
View- Website:
- outkomcatalyst.com
- Employees:
- 3
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Digital Content Marketing CoordinatorOutkom CatalystCanada -
Bd & Partnerships CoordinatorOvr-Vu, Powered By Rathco Oct 2024 - PresentOVR-VU automates feasibility and economic modeling to optimize energy and business outcomes. By leveraging software automation, combined with engineering rigor, we support built environment stakeholders in de-risking their projects, maximizing asset value, and achieving decarbonization goals with actionable and bankable renewable energy solutions.As BD & Partnerships Coordinator, my role in OVR-VU includes:• Developing partnership opportunities with developers, municipalities, utilities, and other built environment stakeholders to unlock strategic growth in North America• Supporting partnership onboarding to enable customer success• Conducting data analysis to streamline partnership efforts and enhance partner outcomes• Performing research to identify and capitalize on new market opportunities -
Digital Content Marketing CoordinatorOutkom Catalyst Sep 2024 - PresentMontreal, Quebec, Canada -
F1 Agency Supervisor & Social Media CoordinatorGlx Global Staffing Inc Jun 2024 - Sep 2024Canadian Gp, British Gp, Dutch GpManaged 50-100 staff members at the Canadian GP, British GP, and the Dutch GP, working closely with GLX Global Staffing Inc's client, DO & CO, to ensure that all needs were met within the Formula One Paddock Club and additional VIP Hospitality units.• Executed day-to-day allocation of staff within all Formula One Paddock Club hospitality suites, ensuring optimal staff distribution to maintain high standards of service and guest satisfaction throughout the high-profile event• Created Instagram stories and highlights throughout the Grand Prix events in real time to showcase GLX Global Staffing Inc's various services within the Formula One Paddock Club• Managed staff paddock passes and vehicle passes, ensuring all staff and transportation had the appropriate accreditation to minimize disruptions in daily operations, streamlining circuit procedures• Coordinated transportation and accommodations, managing schedules to maximize staff rest, resulting in higher productivity and improved work experiences• Supervised multiple daily work shifts and all Paddock Club restaurant and kitchen staff of GLX Staffing Inc throughout the grand prix week, managing work hours, monitoring staff wellbeing, and ensuring all staff received breaks, maintaining high levels of efficiency and morale -
Event ManagerAston Martin F1 Team, Bensadoun School Of Retail Management, Mcgill Faculty Of Engineering Feb 2024 - Jun 2024Montreal, Quebec, CanadaWorked closely with a Bensadoun School of Retail Management officer and Aston Martin F1 Team's Head of ESG to plan and materialize an elevated conference for McGill University students. The event placed a strong emphasis on sustainability, a mutual goal of both AMF1 and McGill University. The event ultimately achieved Platinum status by McGill's Sustainable Events Certification program. Read more: Detailed event recap: https://lnkd.in/gKwuWEF8News article on AMF1: https://lnkd.in/gZmnEf82• Managed corporate branding between AMF1 and McGill University, designing banners and stage backdrops that worked for both corporate entities, ensuring consistent and professional visual representation across all promotional materials• Captured social media content for Bensadoun School of Retail Management's social channels during the event and throughout the Paddock Tour• Organized and distributed 15 Paddock Tour and 45 FP, Qualifying, and Grand Prix tickets to conference attendees in one-day turnarounds, implementing an efficient system for tracking and confirming ticket allocation to ensure smooth and maximum event participation, resulting in no wasted experiences• Coordinated catering for 200 people from multiple sources, identifying the best-fit caterers with sustainable options while remaining under set event budgets and meeting diverse dietary requirements• Configured multiple event space layouts, taking into consideration the needs of hired audio/visual crew, Aston Martin's social media area, and mobility requirements, ensuring optimal functionality of the room
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Head Of Human ResourcesMcgill Energy Journal Sep 2023 - May 2024Montreal, Quebec, CanadaDesigned the Head of Human Resources role from the ground up to accommodate, support, and drive the growth of the club. Spearheaded recruitment initiatives to ensure the long-term success of the club after recognizing a critical challenge of >70% of current members graduating by May 2024.• Constructed and executed recruitment strategies to reach a broad McGill audience through multiple channels (including social media and community outreach) targeting promoting diversity and targeting various faculties leading to the recruitment of 15 members across two semesters, successfully replacing more members than those departing• Planned and facilitated onboarding processes for all new recruits to ensure seamless integration into the club• Directed, implemented, and led succession planning processes for key roles including creating job descriptions, criteria for selection, training processes, and advanced preparation to ease role transitions and mitigate disruptions caused by departures -
Head Of OperationsMcgill Energy Journal Oct 2022 - May 2024Montreal, Quebec, CanadaConstructed, enhanced, and oversaw operational processes for the McGill Energy Journal (MEJ), a student club that brings current events of the energy world (with a focus on sustainability) to McGill University and external followers through articles, podcasts, and social media content.• Fully restructured internal content delivery pipeline in Google Workspace for different roles within the club to streamline processes, simplify procedures, and improve overall club core value creation efficiency• Redesigned, maintained, and optimized the McGill Energy Journal website through Wix to enhance visibility, SEO, and user experience, leading to 90% increase in sessions and 63% increase in new visitors compared to the previous website• Contributed to the growth of the club by promoting core products and expanding outreach through the club’s LinkedIn page to attract a separate audience segment• Managed club's internal and external communications channels to update club members and explore collaborative opportunities with external companies -
Marketing And Sales InternHilti North America May 2023 - Aug 2023Vancouver, British Columbia, CanadaReported to HS Regional Manager Jason Prior Undertook a summer-long marketing project focused on expanding Fleet Management (a Hilti tool-productivity solution service) to smaller clientele. This initiative was designed to leverage in-store channels as a powerful avenue for tapping into a demographic currently overshadowed by larger customers. Identified key problems and presented viable recommendations to all Regional Managers of Hilti Canada’s Marketing Operations team.• Leveraged customer relationships to uncover specific needs and provide a personalized retail experience • Utilized SAP to complete necessary daily tasks, ensuring company-wide inventory consistency and updates• Collected and analyzed data through primary research, including but not limited to extracting Salesforce data and interviewing senior-level colleagues, to formulate recommendations for marketing projects• Developed 3 data-driven strategies for Hilti Fleet Solutions to target underserved Canadian demographics, focusing on smaller businesses for future growth and sustained revenue opportunities• Presented practical marketing and sales insights aligned with business objectives to all Hilti regional managers of the Canadian Marketing Operations team, contributing to company growth strategies -
Academic Project ConsultantGroupe Dynamite Jan 2023 - Apr 2023Montreal, Quebec, CanadaWorked with a team of students in the Retail Management department of the Desautels Faculty of Management at McGill University in a semester-long project focused on conceptualizing mobile app features and functionalities for Garage and Dynamite. Collaborated closely with Groupe Dynamite's Senior Director of Strategy, Analytics & Insights, and Digital Transformation.• Worked with a team of students and Groupe Dynamite’s Senior Director of Strategy, Analytics & Insights, and Digital Transformation to develop mobile app features, aligning with business objectives and driving user engagement• Applied diverse data collection techniques (Qualtrics, Qualtrics survey panel, Prolific, incentivized interviews, focus groups) to collect over 300 responses for informed decision-making• Conducted comprehensive secondary research on competitors, digital trends, and relevant topics for further supportive data• Determined key performance indicators and success metrics from collected data and Groupe Dynamite executive insights to evaluate over 250 concept features, including personal ideas and artificial intelligence generated ones, filtering and prioritizing those with the most potential• Designed 13 data-driven features to optimize Groupe Dynamite's mobile apps functionality and boost engagement, conversion, and retention, with several being integrated into both the Garage and Dynamite app -
Academic Project CollaboratorRbc Sep 2022 - Dec 2022Montreal, Quebec, CanadaProposed potential avenues of business exploration to Royal Bank of Canada as part of McGill University's strategic management course. Worked with a team of students in Desautels Faculty of Management and focused on strategies for RBC to capture newcomers (immigrants, international students, etc), and increase international presence. Reported to RBC's Chief Administrative and Strategy Officer.• Worked with a team of students and collaborated with RBC's Chief Administrative and Strategy Officer to identify the underlying challenge for why not enough Canadian's are using RBC as their bank• Performed SWOT, and industry analyses using secondary research acquired by leveraging accessible Canadian resources to identify potential opportunities• Evaluated options and determined highest sources of traffic and shaped feasible recommendations for RBC to capture such segments• Delivered two data-driven recommendations to improve RBC's ability to capture more Canadian bankers by targeting new Canadian bankers -
Sales InternUnited Business Corporation Jun 2019 - Aug 2019Los Angeles, California, United StatesLearned about the offerings of United Business Corporation, a US-based sourcing company for apparel, accessories, and other consumer products to facilitate lead generation by connecting with prospective customers at fashion trade shows.• Connected and gathered insights from high-profile retail clients to identify their needs and offer tailored solutions • Generated business leads by actively accommodating prospective customer inquiries, showcasing our offerings and services• Networked with influential companies and individuals to establish valuable connections, expanding potential business opportunities at the Las Vegas MAGIC! Fashion Trade Show
Matthew Gu Education Details
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Marketing Major, Retail Management Minor
Frequently Asked Questions about Matthew Gu
What company does Matthew Gu work for?
Matthew Gu works for Outkom Catalyst
What is Matthew Gu's role at the current company?
Matthew Gu's current role is Digital Content Marketing Coordinator.
What is Matthew Gu's email address?
Matthew Gu's email address is ma****@****lti.com
What schools did Matthew Gu attend?
Matthew Gu attended Mcgill University - Desautels Faculty Of Management, Southridge School.
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