Guneet Benipal Email & Phone Number

In this role, I had ownership of the social strategy and execution across Staples Canada, Staples Professional, Bureau en Gros and Supreme Office Supplies social media accounts, in both English and French. I led two teams for both B2C and B2B social media marketing and my role was focused on evolving brand awareness and consideration through branded content, influencer marketing campaigns, social commerce, employer brand and recruitment marketing and partnership marketing programs.

As the Social Media Specialist for Intel Canada, I was responsible for executing all commercial and consumer marketing campaigns on social platforms, working with influencers and driving social activations that position Intel as a leader in PC innovation. I also developed and managed the social media strategy for Canada while working closely with HQ on collaborative campaigns.

As the Digital Communications Coordinator, I was hired to complete a special project for the Lincoln Alexander School of Law, TMU's law school. My role was to create a Google Sites website from scratch for all staff and faculty to access internal documents and important resources for every department in the law school. I coordinated with the faculty department to uphold the organization of digital documents, files and resources and to make them easily accessible for the law school.

After graduation, I continued my working relationship with TRSM as a Social Media Coordinator where I had the ultimate responsibility for all social platforms, developing a social media strategy, developing content ideas, and working closely with stakeholders across the university for a unified social approach.

Meraki Design House is an e-commerce business that creates ethnic, handcrafted flats that combine style and substance. While working as the Content Creator for Meraki Design House, I got the opportunity to display my creative skills as an influencer while also contributing to the strategy and vision of the company. I created engaging content for the Meraki Tiktok account as well as Reels for Instagram in order to achieve growth for the brand while tracking analytics and social engagement. The variety of content ranged from informational product and company highlights to relatable and lighthearted skits, depending on the platform.

TedNet is the internal website for all TRSM staff and faculty which contains a variety of important documents and resources for every department of the university. My job was to create, edit and publish information onto this site, as well as transition all information from the previous, outdated version of the Google Site. I had the ultimate responsibility to redesign the website while collaborating with faculty members from other departments to obtain important information and data.

As the Administrative Assistant in the Dean's Office, my responsibilities included working closely with the Manager of Administration to schedule appointments on her behalf, hosting virtual orientation sessions with new teaching and graduate assistants, working on internal documents and reports, and keeping her calendar organized and up to date.

After a successful 8-month co-op term, I resumed my position as Social Media Assistant in the TRSM Marketing & Communications department for my last 4-month co-op work term. This time around, my work term was entirely remote due to the pandemic but I had a smooth transition due to my previous experience working with the team.As a Social Media Assistant in the marketing & communications department of TRSM, I helped support digital communications to enhance Ryerson's presence and reputation through a multitude of social media platforms; including, but not limited to Facebook, Linkedin, Twitter, and Instagram. I had ultimate responsibility for 3 main pages: TRSM (Ted Rogers School of Management), TRMBA (Ted Rogers Master of Business Administration), and BCH (Business Career Hub). I helped identify appropriate opportunities for faster engagement within the Ryerson community and stakeholders to reinforce brand messaging and/or establish a brand reputation.I also generated metrics on social media activity and compiled collected data into simple summaries, reports or briefings to be shared within the team. I was also responsible for the TRSM content calendar and had ultimate responsibility for publishing content and creating graphics where necessary. Additionally, I acted as a contact for public and stakeholder relations; responding to questions and engaging in dialogue via social media where appropriate.

As a Customer Service Representative, my duties were to handle cash and complete successful transactions with customers while providing excellent customer service. I handled customer returns and exchanges as per company policies while keeping track of online orders and deliveries. During my time at Walmart, I trained over 30 new employees on various cash duties and responsibilities. I was also trained as a Self Checkout Attendant and helped manage customer traffic by red-lining and assisting the elderly with using self-checkout machines. I worked alongside Customer Service Managers to provide a great shopping experience and ensure organization and efficiency throughout the store.

Toronto, Canada Area

While working in the marketing & communications department, my job was to prepare and execute an annual strategic marketing plan, outlining short and long-term strategies for all aspects of the marketing portfolio. This included traditional and non-traditional media, public relations, special events, and social media marketing. My responsibilities were to develop all marketing communications, including a content calendar and related graphics. I also planned consumer and community-based events and served as editor of the internal newsletter 'Diversify to Amplify' including writing copy, editing, designing the issue, proofreading, and publishing using WordPress. I had ultimate responsibility for all social channels (Instagram, Facebook, Linkedin, Twitter) including content curation, strategy and planning, social listening and response, and ongoing tracking and reporting.

As a Social Media Assistant in the marketing & communications department of TRSM, I helped support digital communications to enhance Ryerson's presence and reputation through a multitude of social media platforms; including, but not limited to Facebook, Linkedin, Twitter, and Instagram. I had ultimate responsibility for 3 main pages: TRSM (Ted Rogers School of Management), TRMBA (Ted Rogers Master of Business Administration), and BCH (Business Career Hub). I helped identify appropriate opportunities for faster engagement within the Ryerson community and stakeholders to reinforce brand messaging and/or establish a brand reputation.I also generated metrics on social media activity and compiled collected data into simple summaries, reports or briefings to be shared within the team. I was also responsible for the TRSM content calendar and had ultimate responsibility for publishing content and creating graphics where necessary. Additionally, I acted as a contact for public and stakeholder relations; responding to questions and engaging in dialogue via social media where appropriate.

Bachelor Of Commerce (B.Com.) With Co-Op, Human Resources Management And Services, 3.5 Gpa

Dean's Honour List

Professional Certificate, Digital Marketing Management, 3.8 Gpa