Nina Guo Email & Phone Number

New York, NY, US

Los Angeles, California, US

U.S Beta Launch team for new category expansion into Regulated Beverages

Los Angeles, California, US

Account: Pepsi US

Los Angeles, California, US

Account: Nestle US

Los Angeles, CA, US

• Execute both Global and National YouTube campaign activations across different verticals to deliver on clients’ key strategic priorities, producing efficient results exceeding KPI expectations
• Analyze and present data from DoubleClick For Publisher (DFP), Google AdWords and DoubleClick for Advertisers (DFA) to provide weekly in-flight performance reporting/optimizations and strategic post-mortem.
• Manage ownership of internal and external relationships and deadlines while identifying areas of potential improvements to recommend procedural changes, maximizing efficiencies across all internal teams and external.

Columbia, MD, US

• Account: Warner Bros. Home Entertainment
• Configure, monitor and optimize campaign performance of campaigns regularly across individual DSPs and Programmatic platforms (Facebook Ads Manager, Twitter SSP, DoubleClick Bid Manager, Amazon AAP, Snapchat SSP) to.
• Lead in the digital planning, execution, and reporting of multiple campaigns simultaneously across Display/Video and Paid Social platform, with our Ready Player One title selected as a finalist for Best Social Campaign.
• Develop upsell strategy to clients with opportunities to innovate with the use of data & analytics, marketplace trends, and new products/techniques of evolving digital ecosystem
• Execute testing and analysis (i.e closed-loop attribution modeling, creative testing, and audience exclusion strategies) by utilizing client’s proprietary 1P data to optimize for efficiency2018 Titles Include.

London, England, GB

• Account: Lionsgate Theatrical Entertainment
• Facilitate daily campaign maintenance for specialty divisions including CodeBlack, Pantelion, and Roadside Attractions. Utilize systems such as DoubleClick Manager, Donavan Data System, Innovid, YouTube Adwords, to.
• Evaluate various syndicated research utilizing tools, such as ComScore, to assist Digital Planner in developing media recommendations on expedited timelines
• Maintain accurate budget control and media buys of over $5M for multiple brand clients across display, mobile, video and search platforms on Mediaocean systems
• Work closely with Analytics team to monitor, analyze and report on campaign results and make regular recommendations on how to optimize campaign performance based on KPIs and digital strategy
• Manage the trafficking and creative execution for each film (often 3-4 films at a time of differing scope) with regular communication with over 20+ publishers simultaneouslyTitles include: Beatriz at Dinner, Stronger.

London, England, GB

• Account: Nordstrom
• Worked closely with Manager and Associate Director to develop, implement and execute tactical plans across various publishers and platforms for over 40 Nordstrom seasonal campaigns, concurrently
• Oversaw flowcharts of media budgets and coordinated billing and invoicing across all channel’s media buys, including Print, Out of Home, Radio, TV and Digital, to ensure accuracy for media budget
• Conducted competitive analysis to help provide agency points of view on media opportunities and analyze media alternatives to recommend the best allocation of the working media budget
• Developed geographic analysis and target audience insights while monitoring cultural and social trends to analyze their impact on consumer attitudes, behaviors and perception
• Liaised with implementation teams to ensure that deliverables align with overall plan strategies, timelines are met, and programs/results are coordinated and presented holistically to client

Hollywood, CA, US

• Based in Hollywood, California, Create TV is the world's fastest growing multi-channel network on Youtube that combines talent and technology to syndicate online content with over 350 million views monthly.
• Assist Director of Marketing with facilitating communication between artists and outlets to secure press coverage for clients in top-tier outlets such as Billboard Magazine, Access Hollywood, MTV, Yahoo, and others
• Strategized and facilitated innovative strategic PR plans for artists’ single/EP releases
• Coordinated blog premieres/features/interviews in accordance with release dates and managed artist social media accounts
• Published online coverage of client’s latest musical releases in support of SEO guidelines to increase web traffic, generating a greater online following of over 200%
• Compiled data for case study presentations on the company's copyright claiming services, ultimately netting partnerships with new clients

Los Angeles, CA, US

• CurbStand is an investor-backed startup based in Los Angeles, California which introduces a modern payment and specialty services platform for the valet and parking industries. The consumer app harnesses the power of.
• Assisted Head of Business Development to develop and implement marketing campaign
• Tracked client progress and implement innovative strategies to improve customer service and deal closing
• Performed ongoing market research and demographic profiling to identify and capitalize on unmet market needs
• Supported performing various analytical special projects, including working with spreadsheet, presentation and/or database applications to create reports for department or office meetings

• M. Steves is a lifestyle skincare company with all natural ingredients which has been featured on Harper’s Bazaar, CBS News, Yahoo Health, Instyle.com, among countless other blogs and publications.
• Provided competitive research and analysis support for other beauty and skincare companies
• Maintained and updated visual content for social media such as Instagram, Twitter, Facebook
• Created comprehensive database of targeted businesses and community organizations

• K Laser Technology is a publicly traded company in the Taiwan Stock Exchange specializing in manufacturing the highest quality holographic and metalized print substrates. There are currently 21 international production.
• Collaborated with senior advisors to create management presentations, industry overviews, financial analysts
• Conducted due diligence across a variety of sectors within the technology, telecom, and media verticals
• Coordinated foreign operations through effective communications in Mandarin, Cantonese, and English
• Evaluated earnings from company’s analyst reports and presented projections to foreign investors