Guowei Chen

Guowei Chen Email and Phone Number

Executive Director & General Manager of SEGGER China @ SEGGER Microcontroller
hilden, nordrhein-westfalen, germany
Guowei Chen's Location
Xuhui District, Shanghai, China, China
About Guowei Chen

- >Good experience in setting up eco-system (eg. RISC-V) for company being served.- >5-year experience of "People Manager" to lead a team of 3 FAEs in North & East China.- >6.5-year technical background of FAE/FAE Manager/Product Definition.- >13-year Key Account Management experience.- >16-year sales & marketing experience in international semiconductor companies.- >Good management in new customer/new business development, creating milestone for served company on key Consumer customers (HUAWEI/Gree/TCL/Haier/Hisense/BSH/BOE/Huaqin/Lenovo-Motorola/Huami/YUNEEC/DJI...) as well as key Automotive/Industrial/Medical customers (SHAC/NAEN/Kostal/Shanghai XinYueLianHui/DAHAO/United Imaging/FZB/Southern Dare/Johnson Electric...) side.- >Result oriented with annual sales revenue around US$20,000,000 (EUR17,000,000 in 2015).- >Seasoned in sales plan/forecast/distribution/key account management in Analog, Power Management, Magnetic Position Sensor, Optical Light Sensor, Chemical Gas Sensor, Imaging Sensor, Flow sensor, ToF Sensor & Wireless area of Semiconductor/IC industry.- >Good communication in English, no problem for business trip.- >Possess a broad spectrum of knowledge, studious, steady & perseverant to achieve sales goal.- >Well connected with customers and partners by good personality.- >Good teamwork with proved leading abilities.

Guowei Chen's Current Company Details
SEGGER Microcontroller

Segger Microcontroller

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Executive Director & General Manager of SEGGER China
hilden, nordrhein-westfalen, germany
Website:
segger.com
Employees:
28
Guowei Chen Work Experience Details
  • Segger Microcontroller
    Executive Director & General Manager Of Segger China
    Segger Microcontroller Oct 2020 - Present
    中国 上海
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  • Iar Systems
    China Sales Manager
    Iar Systems Jul 2018 - Jan 2020
    Shanghai
    - >Manage and double IAR Systems China Revenue in 3 years from that of 2017 end.Have hit 3-year sales target by 2019 end. - >RISC-V Eco-system SetupAnalyze China compiler market for RISC-V.Be well connected with IP core vendors as well as SoC or MCU vendors to setup eco-system for RISC-V.Draft different strategies of co-operation with IP core vendors, SoC/MCU vendors and end customers for China market.- >Huawei. Official Vendor QualificationSucceeded in catching up the right socket to qualify IAR Systems as an official vendor of compiler for Huawei.Got congratulations from CEO for the biggest order in the company's history from Huawei.- >Automotive Business Development (Functional Safety Version Products)Well connected with MCU partners such as NXP, Cypress and Infineon.Successfully increased business of functional safety version products in China by making IAR Systems a recommended compiler solution by the MCU partners to their customers.
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  • Pegasus Technologies (Hk) Limited
    Sales Rep.
    Pegasus Technologies (Hk) Limited Apr 2016 - Jul 2018
    Shanghai City, China
    Co-working with Nitto, Xianghe etc. to develop business in Automotive, Industrial, Medical as well as Consumer customers.
  • Ams Ag
    China Regional Sales Manager - Automotive, Industrial & Medical Segment
    Ams Ag Jul 2014 - Mar 2016
    Responsible for the business of China (including direct accounts and channel-partner accounts) in Automotive, Industrial & Medical (AIM) segment.Developing new customers, building & maintaining customer relationship, driving the field application engineering team, distribution networks & business product lines to understand customers' demands and convert them into business opportunities on a basis of win-win situation.Besides the business of AIM, also responsible for developing the (sensor & sensor interface) business of non-mobile segment such as white appliance, drone & robot application.Aligning sales goals with the business product line to a suitable sales growth rate.Aligning reasonable price strategy with business product lines to beat the competitors and increase ams market share in China.Managing (12) distributors to develop ams business in responsible area.Developing ASIC business with direct accounts.Note: There is a transitional period (2014/7~2015/6) to take the position of "China Regional Sales Manager - Automotive, Industrial & Medical Segment" and hold a concurrent post of "Central & East China Regional Sales Manager & Key Account Manager (BOE, Hisense, Lenovo-Motorola...)" in ams AG.
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  • Ams Ag
    Central & East China Regional Sales Manager & Key Account Manager
    Ams Ag Mar 2013 - Jun 2015
    Shanghai City, China
    Holding Regional Sales Manager role of Central China (including East China) for business of Analog, Power Management, Magnetic Position Sensor, Optical Light Sensor, Chemical Gas Sensor, Imaging Sensor, flow sensor & RF domain of Semiconductor/IC industry.Taking a national role of Key Account Manager to develop Lenovo, BOE & Hisense business.Aligning and managing FAE/AE/Distribution resource to achieve company sales target, working together with end customer, distributor & BU to make more accurate forecast.Note: There is a transitional period (2014/7~2015/6) to take the position of "Central & East China Regional Sales Manager & Key Account Manager (BOE, Hisense, Lenovo-Motorola...)" and hold a concurrent post of “China Regional Sales Manager - Automotive, Industrial & Medical Segment" in ams AG.
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  • Skyworks Solutions, Inc.
    Sales Manager
    Skyworks Solutions, Inc. Jan 2012 - Sep 2012
    Shanghai, China
    Responsible for CSHA (North China + East China) business of Power Management, Lighting & Display Sales Manager, starting to sell RF products (Switch, PA, LNA WLAN etc.) as well.Accounts management, customer relationship setup & development, distribution management, doing sales forcecast, supporting FAE to get design-win and do new product definition on customer side.Note: Skyworks Solutions, Inc. acquired AATI (Analogic Tech) in Dec 2011.
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  • Aati (Acquired By Skyworks Solutions, Inc.)
    North & East China Regional Sales Manager & New Business Development Manager
    Aati (Acquired By Skyworks Solutions, Inc.) Feb 2010 - Dec 2011
    Shanghai, China
    focusing on new business development (LED TV Market), key account management (Hisense, BOE etc.), customer relationship setup/maintenance, distribution management, forecast management, supporting FAE on design-in and new product definition etc.
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  • Aati (Acquired By Skyworks Solutions, Inc.)
    North & East China Fae Manager
    Aati (Acquired By Skyworks Solutions, Inc.) Oct 2006 - Jan 2010
    Shanghai, China
    Field Application Engineering Manager, leading a team with 3 FAEs in East China & North China area, focusing on new business development (Mobile Phone Market), design-in, key account management (Sony Ericsson, K-Touch, Lenovo, BYD, LONGCHEER, Sim etc.), customer relationship setup/maintenance, new product definition, FAE team management, FAE & distributor training etc.
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  • Aati (Acquired By Skyworks Solutions, Inc.)
    North & East China Fae Supervisor
    Aati (Acquired By Skyworks Solutions, Inc.) Oct 2004 - Sep 2006
    Shanghai, China
    Field Application Engineering Supervisor, leading a team with 3 FAEs in East China & North China area, focusing on new business development, design-in, key account management, customer relationship setup/maintenance, new product definition, FAE team management, FAE & distributor training etc.
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  • Aati (Acquired By Skyworks Solutions, Inc.)
    Field Application Engineer
    Aati (Acquired By Skyworks Solutions, Inc.) Jan 2004 - Oct 2004
    Shanghai, China
    FAE, focusing on technical support, coworking with Sales Manager for design-in, new product definition, distributor training etc.
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  • Crtc (Chailease Resources Technology Co., Ltd.)
    Field Application Engineer
    Crtc (Chailease Resources Technology Co., Ltd.) Oct 2003 - Dec 2003
    Shanghai
    Coworking With Vendor AATI (Advanced Analogic Technologies Incorporation) With Technical Support & Customer Relationship Setup Before Sale & After Sale, Major Accouts Including INVENTEC, WINTEK, GIANTPLUS.Helping sales find out new connections and create new business. To design in company semiconduct products in end customers' products and provide pre/after service to the customers.
  • Personal Media Stream Downloading Website
    Administrator
    Personal Media Stream Downloading Website Jul 2001 - Sep 2003
    Shanghai
    Stream media VOD sharing website setup and maintainance, serving for local China Telecom. It was established with friend, co-working with local China Telecom to provide stream media VOD & downloading service including BBS, mainly focus on providing customers of China Telecom WLAN movie/TV downloading and VOD service by charge. It was also for the evaluation of VOD service (IPTV) for China Telecom. Considering intellectual property rights protection, the website was shut down in the end of Sep. 2003.

Guowei Chen Education Details

Frequently Asked Questions about Guowei Chen

What company does Guowei Chen work for?

Guowei Chen works for Segger Microcontroller

What is Guowei Chen's role at the current company?

Guowei Chen's current role is Executive Director & General Manager of SEGGER China.

What schools did Guowei Chen attend?

Guowei Chen attended Royal Roads University, Shanghai Jiao Tong University.

Who are Guowei Chen's colleagues?

Guowei Chen's colleagues are Marco Lotter, Franco Omalley, Axel Wolf, Laura Downing, Danny Sandmann, Tobias Spelz, Lukas Beckmann.

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