Guping M. Email & Phone Number

Shanghai, China

Shanghai, China

• Business Strategy Plan: to re-build brand image, optimize sales channels and regain business after dealer&TP change, I initiated retail strategy plan with team and got quarterly improved margin in 2023 and double-digit.
• E-channel reestablishment: to change 2B-focus business model, compete with parallel dealers and increase brand awareness, I led the rebuilt of EC stores with sales team’s supports and resulted with 2C-driven (95%).
• Marketing campaign with small budget: to accumulate brand recognition and consumer preference for EC FSS before 11.11, I leveraged sports event collaboration mainly focused on offline coffee shops. Started with 0.
• Brand book: to attract young consumers, increase brand recognition and build unique brand image, I made the guidance for brand communication, visual, GWP and media communication.

Shanghai, China

• Innovation roadmap owner: to enhance competitiveness and catch new opportunities in local market for long-term purpose, the innovation center was established for China market for the first time. As one of the first.
• Best-sellers creation: to further drive business and increase brand awareness, I targeted several potential concepts and led innovation development to ensure the launches. It was based on business simulation.
• Cross-department teamwork: be good at effective communication and efficient cooperation among different team incl. management team, R&D team, design team, procurement team, logistics team, sales team, etc.

Shanghai, China

• Category P&L management: managed P&L for the category to ensure business health and profitability with category leader. Be responsible for AOP and A&P plan&management, and sales performance management. To drive sales.
• Global&local innovation: to respond to market change on time and increase MS%, I collected market trends and consumer needs, conducted business simulation and made analysis of roll-out potentials. I finally developed.
• Launch campaign: be good at the launch of global SKUs pwith localized concepts&USPs. Have made one premium SKU to be TOP5 during 618. It was unanticipated by teams before launch as it went against market trend which.
• New category exploration: to explore new opportunity, we tested a pilot launch of global SKU. I simplified launch process with supporting teams, leveraged TMIC to do concept and PDP tests for quick answers and created.

Shanghai, China

• Cross-market communication: to grow global business and facilitate the development of each market, I needed to communicate and mitigate among different markets. I was responsible for targeting the most potential.
• Global portfolio &roadmap planning: to expand global business and maintain its sustainability, I was responsible for the development, management and roll-out of global portfolios and roadmaps. Supported by global R&D.
• Global assets creation: to support markets’ consumer communication and launch plan, I led several global assets creations supported by global communication team. I was responsible for the refine of key selling points.

Shanghai, China

• Overseas search engine optimization: been responsible for marketing plan, account management, data analysis and search engine optimization on Pinterest (USA) for VIPMe, Global Grow E-commerce, etc.. With the result of.
• Client training: been responsible for monthly client training of social media strategy and account operation; as well as the innovation training and insights sharing for design team.

Chengdu, Sichuan, China

• Government cooperation: worked with the former deputy director of Mian Yang Tourism Bureau for government programs incl. BRC, Uber and other government departments;
• Exhibition planning: Been responsible for company booth planning and management for technology exhibitions in Beijing and Chengdu;
• Marketing planning: been responsible for marketing planning of Chengdu Secure and Reliable Information Technology Association, and Road Trip Information Platform of West China.

San Francisco Bay Area

• Participated in social media strategy planning and implementation with the results of increasing brand awareness and the awareness of limited-edition products designed by Quincy Jones
• Managed social media including Pinterest, Twitter, Facebook and Instagram, which improved brand engagement
• Be responsible for designing and editing step and repeat, invitation cards and social media items for the company

Chicago, IL

• Map out and execute social media strategies, such as collecting business news through Hootsuite and editing images with Photoshop and Canva.com, on social media platforms like Facebook, Twitter, LinkedIn, Tumblr, which.
• Design layout and contents of Employee Spotlight on Blogger and Tumblr while promoting the pages through other social media with the purpose of increasing brand awareness and staff confidence
• Collect and analyze social media data, such as number of likes, number of reach, engagement and target market features, with the purpose of optimizing social media performance
• In charge of all the planning, designing and promotions related to social media

Chicago, IL

• Lead a group of team members to create and implement marketing plans/advertising campaign for new apps with the purpose of reaching a specific number of downloads by encouraging downloads with coupons/discounts.
• Collect statistic information through WordPress account and social media analytic tools (e.g. Facebook insights) to provide basic analysis and suggestions for clients
• Manage social media platforms for the company with Hootsuite, Photoshop and analytic tools
• Participate in Business Planning by providing strategic suggestions

Master Of Arts (Ma), Advertising

Activities and Societies: Ad Club, Chicago Agency Tour

Bachelor Of Arts (Ba), Language Interpretation And Translation

1. Translation (English to Chinese; Chinese to English) 2. Legal interpreting 3. Medical interpreting 4. Conference interpreting 5..

Bachelor'S Degree, International Economics And Trade, 3.40

Education record