1. Develop and execute comprehensive marketing strategies: Create and implement marketing plans to enhance brand visibility and achieve client objectives, with a focus on ISMG's growth in cybersecurity media.2. Define brand positioning and messaging: Shape brand identity and messaging for the APAC market, including crafting compelling value propositions and ensuring consistency across all communication channels.3. Lead go-to-market (GTM) strategies: Develop and execute GTM plans for new product launches, campaigns, and market expansions, ensuring alignment with business objectives and maximizing market impact.4. Oversee content creation and marketing collateral: Manage the creation of engaging content such as blogs, social media posts, website copy, and email campaigns. Collaborate with design teams to produce impactful marketing materials, including brochures, presentations, and infographics.5. Drive digital marketing initiatives: Plan and execute digital marketing campaigns to boost online presence and generate leads through strategies like SEO, paid advertising, email marketing, and social media outreach.6. Plan and manage events: Coordinate conferences, webinars, and tradeshows, including branding, budgeting, and event logistics to ensure a seamless experience and optimal brand representation.7. Collaborate across cross-functional teams: Work closely with sales, product management, and editorial teams to align marketing strategies, GTM initiatives, and business goals, ensuring cohesive campaigns and driving revenue growth.8. Track and report marketing performance: Use analytics tools to monitor campaign effectiveness, measure key performance indicators (KPIs), assess ROI, and prepare detailed performance reports to inform decision-making.

Results-Driven Marketing Professional with Expertise in Email Automation, Paid Advertising, SEO, Content Production, Brand Strategy, and PR/Communications1) Orchestrating global and regional corporate campaigns that generated €79k in revenue through upsell & cross-sell, and €49k through new business in 2022.2) Executing 19 successful paid advertising campaigns on Google and LinkedIn, resulting in a 37% return on investment for every euro spent and increasing LinkedIn followers from 3.5k to 11k+.3) Conducting A/B testing to iteratively improve campaign performance and achieve an average improvement of 51% from the campaign start to end.4) Collaborating with an external SEO agency to develop effective SEO campaigns that increased organic traffic by 16%, inbound leads by 13%, and key-words usage from 18% to 27%. Also, created 11 link-building campaigns.5) Led content production and marketing efforts by coordinating with technical leads across all business lines for the website, collateral materials, social media, conferences, webinars, seminars, and SEO blogs.6) Crafting company brand and product messaging for customer events, promotional strategies, and product commercialization to create a cohesive brand strategy.7) Writing and producing engaging presentations, articles, press releases, and social media posts while designing and managing the production of visual communications and digital content for PR and communications initiatives."

In my current role I am an instrument in developing sales and marketing plans in the US. Along with the business director I head sales in the territory.1) Strategic Account identification2) Mapping the accounts as per their core Line of Business'es & Industry Verticals and Positioning the value of Patent Research and Analytics to help them attain better ROI from their R&D initiatives. 3) Identification of timelines for the RFP process and setting up FTE Model to expand the scalability of Business. 4) Consultative approach in managing Technology giants, Open Innovation and Scouting professionals and helping them streamlining their monetization strategies.5) Managing a team of sales representatives.

1.New Business Development and Key Account Management 2.Maintain an up to date pipeline of new business opportunities.3.Handling client calls, understanding their requirements.4.Involved in the end to end process from Prospecting to Closure5.Making initial contact with the prospect and then accordingly presenting the demo through web portal.

This was my first assignment. DelveInsight is primarily into Healthcare Research- Ad Hoc and custom research for the pharmaceutical clients. My responsibilities spanned across below:1) Identify and research target companies within the Pharmaceutical/Healthcare Marketplace2) Initiate outbound calls to qualified, prospective clients at a C level executives3) Present main advantages of DelveInsight's products while focusing on specific customer needs4) Consistently move the client towards a positive buying decision or commitment5) Closely manage and grow existing accounts to maximize existing relationships6) Use a consultative approach to help identify growth opportunities and achieve objectives7) Play an active role in report-specific client (based in the US, Europe, and Asia-Pacific) communication, targeted towards DelveInsight sales as well as assisting with business development and technical proposals- - RFPs, RFIs8) Vendor management and negotiation