An independent consultantFor Startups: Startup consultation for B2C businesses. Involved setting up business, leading profit centre, digital and legacy communications and product launches2x Increase in customer acquisitionCreated 10 million+ engagements/month for adtech DollartuneFor Corporates: Consultation for corporates in Finance, Media & Hospitality. Involved corporate communications, finance product design & launch, distribution managementOver 10,000 SQLs created within 2 hours of product launchCreation of new customer segments for 2x growth in magazines’ circulationKey projects: Action finance product design & launch, Growth marketing for Feelings magazine, Dollartune business setup & app launchProjects handledProject Lead: Brandad Emedia Solutions Pvt LimitedLed the business strategy to launch adtech app2x Increase in customer acquisition More than 10 million engagements/month in just 1 yearP&L ManagementAction Financial Services India LimitedConceptualised, designed and launched a financial productAlliances were formed with more than a dozen entities involving banking institution, technology, distribution, logistic entitiesFormulated the launch plan and executed itCustomer acquisition was way beyond expectationsComplete control of corporate communications with internal and external bodies, including statutory institutionsPublishing HousesDefined editorial practices for relevant and focussed content leading to greater acceptability of magazinesProduct packaging improvements resulting in increased perception about magazinesDistribution management where newer customer segments were identified and targetted resulting in 2x growth in circulation of magazinesProvided sales strategies to publishing houses for advertising business and created avenues for the advertisers to come in

Led operations for both publishing & ad-sales in Indian operations for leading Swiss media conglomerate.Business Strategy on growth and diversificationGrew Indian publications 2x (from 6 to 12) in 3 yearsGlobal sales enablement for contract publishingC-suite stakeholder managementP&L Management/ Business Head

Led the teams for West and South and grew business 2.5x in 6 yearsIntroduced new concepts of retail advertising in magazine and brought more than 50 new advertisersPresented a case study on behalf of organisation and won prestigious ‘Media Marketeer of the Year Award’ instituted by India’s biggest Bombay Ad Club in 2002Increased productivity of employees and managed lowest employee turnover

Key responsibility was for language publications but managed entire sales teamAchieved annual targets within 6 months

Increased customer connect at the time of severe competition in RajasthanArrested the fall in revenue from West and delivered growth, though marginally

Brought the advertising agency from no 2 to leadership position in RajasthanLargely operated in Government sector

Started career with this company in Jaipur in Advertising SalesConsistently grew business for 6 consecutive yearsManaged distribution for a short period on one year and increased recovery of old outstanding