Project-based work focusing on market research, consumer insights, and consulting. Conducting primary and secondary research, alongside other team members and mentors to deliver actionable recommendations for a company.

Help drive the institution's digital marketing efforts. These efforts involve, content creation and management by creating engaging social media content. Drafting and scheduling email and SMS campaigns to ensure brand consistency. This role also contributes to conversion rate optimization by evaluated website content, implementation of A/B split testing and reviewed analysis of user experience data. Key aspect of this role is the importance of collaboration with cross-functional teams and weekly meetings.

Work in teams to benefit and to help optimize our clients business and media presence. Responsible for combing through existing content to create audits, analyzing competitors, content plans and ideas, and new strategies. Utilizing SEO and content tools to effectively plan an organized strategy to pass on to the client for them to implement.

Responsible for branding promotions by developing and writing e-blasts, newsletters, events and new product/sales. Post live social media content, and create social media plans for upcoming events and promotions. Responsible for posting in various platforms through Hootsuite and Meta Business Suite. Managing booths, customer service, collecting payments, posting on social media whilst working events to have an authentic entrepreneurial experience.

Answering calls for various departments at Baldwin Wallace. Works to find the appropriate answer or solution in a timely manner whilst using different software.

Creative control over designing media posts the College of Education and Health Sciences at Baldwin Wallace University. Managed a content calendar. Significantly increased number of followers, posts, and engagement.