Gurpreet Kaur Email & Phone Number

London, Gb

Pinewood Campus, Wokingham, United Kingdom

Emirates Group Head Office

London, United Kingdom

Specialities:Digital StrategySocial media marketingSearch engine marketingContent StrategyMobile marketing

Meia Head Office, Dubai

Responsible for spearheading, evangelizing and championing Jotun MEIA’s digital marketing ecosystem, digital content strategy on a regional level. Manage Jotun MEIA’s digital presence in all online channels regionally centered on Jotun.com/me and strengthening the brand position through the most efficient and relevant digital mix. Leading strategic digital experience for Jotun and its sub-brands across web, mobile, digital media and leading social media platforms in manner that results in increased brand awareness & engagement.Led the company’s efforts to build a substantial presence in Social Media. Slowly built extensive presence on Facebook, Youtube, Pinterest and Instagram and organized a group of dedicated digital & social media ambassadors throughout the MEIA region who help amplify the message.Key Focus Areas:*To connect to the target Audience,using digital & social platforms in an effort to increase Jotun's brand equity and online experiences for the customers while ensuring a consistent marketing message and strengthening the brand position in the market.*Initiate, lead and manage Jotun Paints MEIA brand’s digital presence, including online brand management, strategy development, tactical implementation and tracking/reporting.*Work cross-functionally with regional and local teams including Communications, Marketing, Sales, Product Management, Retail/Trade and IT to ensure optimization of online initiatives.*Work with PR agency and ensure an active database of key press and media people is maintained, and ensure maximum media solicitations and exposures.*Budgeting and Forecasting Marketing Communication activities into the yearly financial calendar.*Establish objectives & goals for various media channels in order to engage the target audience and initiate repeated returns and dialogue with Jotun Brands. *Reporting the performance on various activations and platforms to the Regional Marketing Director for MEIA region.

Dubai

Dubai

United Arab Emirates