Vahit Gürsal Gürarda personal email
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Highly accomplished strategic Chief Marketing Officer with 20+ years of experience in the FMCG sector excelling at transforming consumer insights into actionable marketing initiatives. Adept at leading cross-functional teams and managing multi-million dollar budgets, Successfully launched innovative products contributed revenue growth and profitability. Proven track record of driving brand growth with multi-channel campaigns to elevate company’s market position and revenue.
Sevenplus Social Media Advertising Agency
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PartnerSevenplus Social Media Advertising Agency Jul 2021 - PresentIstanbul, TurkeyA digital advertising agency, specializing in developing cutting-edge social media content; In-house photography, Video, 3D Modelling, Illustration, AI and CGI.• Working with companies leading in their sectors, to name a few; ARÇELİK, ŞÖLEN Chocolate, ÜLKER and SONY.
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International Marketing DirectorŞölen Çikolata Gıda San.Ve Tic. A.Ş. May 2016 - Jul 2021Istanbul, TurkeyThe leading confectionery export company of Turkey with its 53rd rank in Global Candy Industry top 100.• Double digit revenue growth (USD) 4 years consecutively (2017 – 2020)• Responsible for Global Marketing and Brand Management; 120 Countries, 39 Brands, 1100 SKUs.• Led a global human centric segmentation, strategic targeting and brand positioning project for Biscolata across 5 key regions; South America, USA… Show more The leading confectionery export company of Turkey with its 53rd rank in Global Candy Industry top 100.• Double digit revenue growth (USD) 4 years consecutively (2017 – 2020)• Responsible for Global Marketing and Brand Management; 120 Countries, 39 Brands, 1100 SKUs.• Led a global human centric segmentation, strategic targeting and brand positioning project for Biscolata across 5 key regions; South America, USA, Balkans, Turkey and MENA. Established a brand strategy and an aligned positioning (including functional and emotional benefits) that is relevant and meaningful in each global market.• Global strategic objectives with regional marketing plans to reach company targets• Price and Profit Management with Value Chain in top 45 countries to secure shelf prices and profitability in each sales channel.• Advertising and Digital agency pitches in different countries for regional needs.• Brand Positioning, Advertising Strategy and Campaigns, Digital Marketing, Research and Performance Tracking, New Product Development, Regional Portfolio Optimization, Pricing and Profitability Management. Show less -
Managing PartnerGraham Consulting Nov 2014 - May 2016İstanbul - BakuStrategy, management and marketing consulting company with offices in İstanbul and Baku.• Works with clients to develop customized strategies to create sustainable growth.
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Guest Lecturerİstanbul Business School Jun 2014 - Jun 2015Istanbul, TurkeyStrategic Marketing Micro MBA Program -
Cmo / Executive Board MemberAksigorta Apr 2012 - Jul 2014İstanbulThe 3rd biggest non-life insurance company in Turkey and one of the Sabancı Group Financial Services Companies.• Outstanding results in 2012 and 2013. Gross Written Premium Growth: 15% (2012) and 16% (2013) Net Income Growth: 53% (2012) and 226% (2013) • Led and supervised the teams of Marketing Management, Corporate Communications, MARCOM, Customer Experience and Digital Marketing.• Started & led Product Development Committee. (Members:GM and AGMs)• Led 360… Show more The 3rd biggest non-life insurance company in Turkey and one of the Sabancı Group Financial Services Companies.• Outstanding results in 2012 and 2013. Gross Written Premium Growth: 15% (2012) and 16% (2013) Net Income Growth: 53% (2012) and 226% (2013) • Led and supervised the teams of Marketing Management, Corporate Communications, MARCOM, Customer Experience and Digital Marketing.• Started & led Product Development Committee. (Members:GM and AGMs)• Led 360 degrees communication plan and execution of Aksigorta Social Responsibility project “Hayata Devam Türkiye” reaching 5,4 million people and crowned with 3 siginificant awards; Golden Sabre, Bronze Stevie & Altın Pusula. Show less -
Marketing DirectorBalparmak Jul 2009 - Apr 2012Istanbul, TurkeyThe leader Honey company in Turkey.• Revenue Growth 73% - 2011 vs 2008. • Household Penetration: 1,7 million new households 2011 vs 2008.• Established the Marketing Department and whole infrastructure of marketing management. Led all the agency pitch meetings, and chose partners for advertising, digital, media buying, research and PR. • Launched Honeybana brand and 40g tube with new design and advertising support and reached 6 million USD revenue in 2011.
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Assistant General Manager (Sales&Marketing)Frigo Pak Gida Maddeleri Jan 2007 - Jan 2009Istanbul, TurkeyA Juice company part of GERBER GROUP, the largest juice producer in Europe.• Volume Growth 46% and 33% respectively - 2007 and 2008• Led Marketing, Sales and NPD teams (team of 30 people) to reach targets. -
Senior Brand ManagerÜlker Sep 2003 - Jan 2007Istanbul, TurkeyThe largest food company of Turkey.• In charge of CSD brands, Cola Turka, Çamlıca and Sunny.• Increased Cola Turka market share to 23% in 2004 and maintained 2nd brand position in the competitive Cola category 4 years consecutively – 2004 to 2007.• Managing 20 million USD annual marketing budget to deliver targets. -
Brand ManagerMarsa Kraft Foods Nov 1999 - Sep 2003Istanbul, Turkey• In charge of edible oil category and Ona, Luna, Soyola brands.• Total edible oil market share increased to 12% in 2002 vs 10% in 2000.
Vahit Gürsal Gürarda Skills
Vahit Gürsal Gürarda Education Details
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Marketing -
Industrial Engineer -
Bursa Anadolu Lisesi
Frequently Asked Questions about Vahit Gürsal Gürarda
What company does Vahit Gürsal Gürarda work for?
Vahit Gürsal Gürarda works for Sevenplus Social Media Advertising Agency
What is Vahit Gürsal Gürarda's role at the current company?
Vahit Gürsal Gürarda's current role is Chief Marketing Officer with 20+ years of experience transforming consumer insights into actionable marketing initiatives. Proven track record of revenue growth and profitability..
What is Vahit Gürsal Gürarda's email address?
Vahit Gürsal Gürarda's email address is gg****@****ail.com
What schools did Vahit Gürsal Gürarda attend?
Vahit Gürsal Gürarda attended University Of Delaware, Yıldız Teknik Üniversitesi, Bursa Anadolu Lisesi.
What skills is Vahit Gürsal Gürarda known for?
Vahit Gürsal Gürarda has skills like Marketing Management, Marketing, Fmcg, Marketing Strategy, Segmentation, Brand Management, Strategy, Market Research, Marketing Research, Market Planning, Customer Insight, Marketing Communications.
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