Gurunathan J

Gurunathan J Email and Phone Number

Head of Acquisition (General Manager - Growth Marketing) @ OHSOGO
Bengaluru, KA, IN
Gurunathan J's Location
Bengaluru, Karnataka, India, India
About Gurunathan J

"Great marketing begins with building trust and delivering true value." As a seasoned Digital Marketing and Ecommerce leader, I bring over a decade of experience driving measurable growth and exceeding business targets in fast-paced environments. Whether scaling customer acquisition, optimizing campaign performance, or enhancing customer engagement, my approach is deeply rooted in data, precision, and a relentless drive for excellence.Throughout my career, I’ve managed a wide range of budgets—from high-stakes ₹100Cr campaigns to focused ₹5-15Cr annual marketing budgets—delivering impactful results at every level. Whether scaling major initiatives or optimizing leaner budgets, I apply the same strategic precision and data-driven approach to maximize ROI. My journey includes transitions from storefront and brand marketing at Myntra to performance marketing at Kapiva and Ohsogo (Believe Cosmetics), where I’ve adapted seamlessly and excelled at each step.Beyond technical skills, my strength lies in staying calm under pressure, fostering a culture of continuous improvement, and inspiring teams to push boundaries. Known for my positivity, I’m a natural problem solver who approaches challenges with a strategic mindset. Rather than getting lost in the situation, I focus on fine-tuning inputs to drive effective solutions. I believe in the power of collaboration, building strong relationships, and always going the extra mile. My colleagues describe me as dependable, detail-oriented, and unfailingly committed to both team and personal growth.I’m passionate about making meaningful contributions to any organization, creating a strategic vision, and turning it into impactful results. Let’s connect and explore how I can bring value to your team!Mobile: +91 9964962003Email: gurunathan.jr@gmail.com

Gurunathan J's Current Company Details
OHSOGO

Ohsogo

View
Head of Acquisition (General Manager - Growth Marketing)
Bengaluru, KA, IN
Website:
ohsogo.com
Employees:
11
Gurunathan J Work Experience Details
  • Ohsogo
    Head Of Acquisition (General Manager - Growth Marketing)
    Ohsogo
    Bengaluru, Ka, In
  • Ohsogo
    Head Of Acquisition (Performance Marketing)
    Ohsogo Jan 2023 - Present
    Bengaluru, Karnataka, India
    Acquisition, Performance Marketing, Revenue planning, Campaign planning, A/B Testing (Digital/Creatives/platform), User Experience, App Launch, App Installation• Reduced acquisition cost by 40% and decreased repeat purchase cost by 30% through strategic targeting, optimized campaign structures, and data-driven insights, driving sustainable customer growth.• Enhanced Average Order Value (AOV) by 15% through enticing free gift incentives, cross/up sell and targeted coupon… Show more Acquisition, Performance Marketing, Revenue planning, Campaign planning, A/B Testing (Digital/Creatives/platform), User Experience, App Launch, App Installation• Reduced acquisition cost by 40% and decreased repeat purchase cost by 30% through strategic targeting, optimized campaign structures, and data-driven insights, driving sustainable customer growth.• Enhanced Average Order Value (AOV) by 15% through enticing free gift incentives, cross/up sell and targeted coupon offers on qualifying orders.• Elevated platform conversions by 20% through strategic social proof enhancements— including Product reviews, social recommendations (FB & Google) and by optimizing user experience, faster loading times, intuitive offers, widgets, creating a more engaging and trustworthy platform for users. Show less
  • Kapiva
    Senior Manager - Performance Marketing (Acquisition)
    Kapiva Nov 2021 - Jan 2023
    Bengaluru, Karnataka, India
    Performance Marketing, A/B Testing (Audience/Creatives/Platform), Annual Operating Plan, Creative planning (platform/digital), Campaign planning• Increased overall revenue by 50% on D2C and 30% on Marketplace in 3 months through extensive A/B testing on Facebook campaign audience targeting 300 unique interests to drive customer acquisition, reduced CAC by 30%.• Doubled revenue for two flagship products for continuous 4 months by rigorously testing 20 creative themes per… Show more Performance Marketing, A/B Testing (Audience/Creatives/Platform), Annual Operating Plan, Creative planning (platform/digital), Campaign planning• Increased overall revenue by 50% on D2C and 30% on Marketplace in 3 months through extensive A/B testing on Facebook campaign audience targeting 300 unique interests to drive customer acquisition, reduced CAC by 30%.• Doubled revenue for two flagship products for continuous 4 months by rigorously testing 20 creative themes per product on digital, identifying high-impact themes, and launching targeted digital campaigns to sustain growth and maximize revenue.• Expanded digital ad spend by 5x within 6 months, achieving a 20% improvement in ROAS while scaling campaigns strategically, driving optimized performance and significant return on investment. Show less
  • Myntra Pvt Ltd
    Manager - Digital Marketing
    Myntra Pvt Ltd Apr 2014 - Nov 2021
    Bangalore
    Digital Marketing, User & Traffic Growth Management, Storefront, In-organic Visibility Management, New Brand Launch, Process Automation.• Managed ₹100Cr digital campaign budgets for high-stakes events such as End of Reason Sale, Big Fashion Festival, and flagship brand campaigns. Executed across multiple digital channels—including Facebook, Google, OTT and other social platforms—delivering exceptional reach, engagement, and ROI through strategic channel optimization and precise… Show more Digital Marketing, User & Traffic Growth Management, Storefront, In-organic Visibility Management, New Brand Launch, Process Automation.• Managed ₹100Cr digital campaign budgets for high-stakes events such as End of Reason Sale, Big Fashion Festival, and flagship brand campaigns. Executed across multiple digital channels—including Facebook, Google, OTT and other social platforms—delivering exceptional reach, engagement, and ROI through strategic channel optimization and precise targeting.• Elevated platform campaigns revenue share from 15% to 21% by strategically enhancing storefront in-organic visibility across 75 key brands and 20 high-priority categories, driving stronger brand presence and optimized revenue performance. Show less
  • Idea Cellular Ltd
    Mis Executive
    Idea Cellular Ltd Oct 2012 - Apr 2014
    Bengaluru Area, India
    • Outbound Dialer Process Management, MIS Reporting, Process Automation, Vendor Coordination, Central Operation Review data preparation.
  • Ey
    Associate
    Ey Jan 2008 - May 2010
    Bengaluru Area, India
    • Global Billing Management, Billing Matrix preparation, Automation, New Hire Training, Global Coordination
  • Airtel
    Associate
    Airtel May 2006 - Feb 2007
    Bengaluru Area, India
    • MIS Reporting, Customer Billing Database Management, Billing Communication

Gurunathan J Education Details

Frequently Asked Questions about Gurunathan J

What company does Gurunathan J work for?

Gurunathan J works for Ohsogo

What is Gurunathan J's role at the current company?

Gurunathan J's current role is Head of Acquisition (General Manager - Growth Marketing).

What schools did Gurunathan J attend?

Gurunathan J attended Institute Of Management Technology, Ghaziabad.

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