Gus Shaw phone numbers
I've spent the past 8 years in senior agency and advisory roles, leading marketing strategy for some of the biggest global brands across B2B, Tech, Retail, and Professional Services both in Australia and the UK. Despite the tsunami of questionable data and AI buzzwords that have plagued the industry in recent years, the end goal of marketing hasn't actually changed all that much. The emotions that drive decision making are still the same emotions that existed 200 years ago.What I work with brands on, is getting back to the basics:✨ Outsmart, don't outspend✨ Design human solutions for human problems✨ Get back to the fundamentals of marketing, the 4 P's, market orientation, and customer centricity......Things that pack a punch far beyond ad types, bids, or placements.After years of watching brands hop between marketing agencies, hoping that tweaking a few platform settings might magically solve their problems, I feel it's a much needed shift - and a big part of the reason I joined Luster!
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Head Of StrategyLuster Jun 2024 - PresentFortitude Valley, Queensland, Au -
Senior Marketing AdvisorXgrowth Sep 2023 - Jun 2024Melbourne, Vic, Au -
Marketing AdvisorSelf-Employed May 2022 - Jun 2024- Marketing advisory for several QLD based brands, largely in legal, finance, and professional sectors- Marketing strategy (Segmentation, Targeting, Positioning)- Go-To-Market planning and implementation (Tactics and Channel planning)- Measurement and reporting methodologies for cleaner attribution of marketing efforts- Agency management- Opportunity identification and pivot planning
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Account Based Marketing LeadVelocity Partners Nov 2022 - Mar 2023London, Gb- Additionally to my Campaign Strategy remit, I led the launch of a new agency ABM offering.- Developed product plans, conducted go-to-market and profitability analysis.- Integrated the new offering into agency systems and processes.- Positioned the offering and produced client-facing collateral to showcase its benefits.- Managed all client ABM campaigns, including strategy, briefing, quality control, and tactical delivery. -
Campaign StrategistVelocity Partners Apr 2022 - Mar 2023London, Gb- Led marketing strategies for clients including AWS, Russell Reynolds, CID, Laminar, and Zühlke.- Exceeded campaign KPI targets by up to 200%.- Shaped tactics for demand generation, SEO, ABM, Web Analytics, and Paid Media.- Conducted workshops with client marketing teams, C-suite executives, and stakeholders.- Ensured performance-driven content, copy, and design for campaigns.
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Senior Client Solutions ManagerAlpha Digital Jul 2021 - Mar 2022Fortitude Valley, Qld, Au- Leadership team role responsible for implementing growth initiatives and managing employee training.- Managed a team responsible for new client acquisition and achieved a 40% annual growth target.- Led pitch process and marketing strategy development for 80+ successful proposals.- Evaluated marketing strategies for small, medium, and enterprise brands.- Designed and evolved the new client acquisition process with a 70% conversion rate. -
Client Solutions ManagerAlpha Digital Apr 2020 - Jul 2021Fortitude Valley, Qld, Au- Collaborated with prospective clients to understand their goals and opportunities.- Worked with internal agency teams for performance and experience-based recommendations.- Pitched to Marketing Managers in businesses with budgets up to $400,000.- Built stakeholder engagement through ongoing relationships with clients and agency teams to ensure all strategies were tailored to evolving business needs.
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Business Development ManagerAlpha Digital Apr 2018 - Apr 2020Fortitude Valley, Qld, Au- Worked with small to medium businesses as the first contact for the agency- Developed and worked a pipeline of new business opportunities, both inbound and event generated- Contributed to lofty agency growth targets, which were hit every year of my tenure- Presented at the Lord Mayor Small Business Forum on marketing- Worked with several current and prospective clients on their digital strategies- Was the bridge between client goals, and agency support, distilling those goals into action
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Nsw Sales And Account ManagerSandhills Pacific Nov 2017 - Apr 2018Hamilton, Queensland, AuI was promoted into a Sales and Account Manager role managing NSW, particularly focused on construction machinery dealers.- Managed a book of 20-30 construction dealers who were 'current clients'- Work with dealerships to update advertising on a fortnightly basis, with a focus on moving stock- Grew client base by working a pipeline of ~50-100 dealer leads- Expanded lead pipeline and clients under management by roughly 40% during tenure- Travelled monthly to visit dealerships in person for cross-sell, up-sell, and new sales opportunities. -
Sales RepresentativeSandhills Pacific Feb 2017 - Nov 2017Hamilton, Queensland, AuThis was a junior sales role for Sandhills Pacific, the APAC branch of the US based Sandhills Publishing. The role involved:- Assisting in sales processes, and managing a small book of clients/dealers- Worked across construction machinery, agricultural machinery, and trucking industries.- Growing book of clients, through opportunity identification, and cold outreach via phone or email.- Regular account management, and marketing consulting to ensure the smooth publishing of the fortnightly magazine portfolio.
Gus Shaw Skills
Gus Shaw Education Details
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The University Of QueenslandMajoring In Marketing
Frequently Asked Questions about Gus Shaw
What company does Gus Shaw work for?
Gus Shaw works for Luster
What is Gus Shaw's role at the current company?
Gus Shaw's current role is Head of Strategy at Luster.
What is Gus Shaw's direct phone number?
Gus Shaw's direct phone number is +614576*****
What schools did Gus Shaw attend?
Gus Shaw attended The University Of Queensland.
What skills is Gus Shaw known for?
Gus Shaw has skills like Marketing, Sales, Account Management, Customer Service, Marketing Strategy, Customer Relationship Management, Microsoft Office, Leadership, Business Development.
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