Responsible for developing and executing targeted digital marketing strategies to promote our construction and building management software. With a data-driven approach, I closely collaborate with SDR and sales teams to analyze metrics and optimize campaigns, generating qualified B2B leads.

I applied effective targeted paid media strategies for Brazil and Mexico with the goal of user acquisition for the grocery shopping app.Optimized channels, focusing on Google, Facebook, and TikTok Ads, based on tests and performance analysis.I collaborated with the business intelligence department to create dashboards and specific data reports to support online acquisition sector decisions.

At this advertising agency, I integrated multidisciplinary teams that included experts in paid advertising, SEO, graphic design, social media, data analysis, and customer service. I guided teams involved in B2B and B2C campaigns for national and multinational companies in the automotive market such as Osram, SKF, Fluid System Group, and others.