Gustavo Peralta Email & Phone Number

California, United States

Creative and versatile Art Director with a strong background in visual design and branding. Adept at leading creative teams, developing compelling concepts, and executing high-impact visual strategies across multiple platforms.

• Oversee the creative process on all campaigns, working directly with senior art directors to hit the goals and vision of the client.• Insure the timely development and execution of plans, campaigns, and projects to assure earnings, growth, and profit goals are achieved.• Plan, develop, and defend budget recommendations, work goals, and measurements, to provide both profitable and quality service to clients.• Provide detailed information and cost estimates to assure accurate data on which to plan and develop functional objectives and budgets leading to stable and profitable accounts.• Provide leadership/motivation and conveys the vision and values of the agency to staff.• Cooperates with Marketing Project Manager to find the right outside resources/vendors to assist the Agency.• Oversees creative consultations with Account teams to assure appropriate creative strategies, adequacy/accuracy of input, schedules, budgets, production support, necessary reviews, and client presentations.• Maintains external professional relationships to assure the ongoing availability of specialized expertise, gifted freelancers, and reputable external agencies/studios/producers when their services are required.• Participates in the new business efforts as directed.• Executes duties and assignments as directed in compliance with corporate guidelines and objectives.• Facilitates and promotes corporate initiatives and values throughout the function.Thermo Fisher acquired Life Technologies in 2014.

Carlsbad, California, United States

• Develop advertising campaigns for the seven major marquee brands under the Life Technologies umbrella, supporting a revenue of • Successfully created advertising and marketing materials for the launch of various products and instruments both in print and web.- Novex gels-(award-winning campaign) - QuantStudio 12 Flex - Floid Cell Imaging Station (award-winning campaign) - Invitrogen - Exosome line of products - Gibco Cell Culture and Bio-Production - Molecular Probes fluorescents reagents.• Major contributor to the evolution of the Life Technologies brand for the past two yearsThermo Fisher acquired Life Technologies in 2014

Orange County, California, United States

Siliken, Bellanova Med Spa, Alcone Marketing, DGWB, Morris Advertising, DMC Marketing, McFarlin Group, Point B Advertising, Gotcha, Iberia Airlines, Turtle Bay Resort, Xerox, City of Barcelona-Spain.

• Launched new products in residential, retail, and mixed-use real estate developments. Included a comprehensive branding initiative across all forms of communication. Campaigns gained strong market recognition and positive feedback.• Re-positioned brand personality for a major healthcare provider. The concept was executed via print ads, bus posters, radio, and web banners.• Developed high-fashion image campaigns for a regional lifestyle center. Work included major location and studio photo shoots with luxury designer brands.

Orange County, California, United States

• Designed new collateral and ad concepts for clients in such industries as medical, hi-tech, hospitality, and retail.• Met with prospective clients and helped present the creative capabilities of the agency.

Orange County, California, United States

• Developed new branding strategies for e-commerce b2b corporation, assisting sales expansions from $7 to $90 million in 9 months.• Created print and web marketing solutions for 6 simultaneous accounts including advertisements, brochures, billboards, direct mail, Internet retail sites, and e-commerce portals.

San Diego Metropolitan Area

• Designed collateral, ad campaigns, and tradeshow exhibitions for pharmaceutical and biotech clients such as Pzifer, Agouron Pharmaceutical, Amgen, Chiron, and Baxter Healthcare Group.• Digitally illustrated biological processes at cellular levels.

Bachelor Of Arts - Ba, Commercial And Advertising Art

Certificate, Computer Graphics