Building trusted relationships, I have been working with our US customers by:- Leading and managing implementation projects of Category Planning solution in collaboration with a worldwide multifunctional team.- Providing consulting services on Assortment and Space Processes, Best Practices, KPIs, Strategies, and Insights.- Helping customers achieve success and obtain revenue and margin growth using our Category Planning Platform. - Driving software adoption among customer stakeholders.

With highly praised achievements (like the fastest successful solution implementation time and referenceability in all clients for which I led the relationship), my responsibilities were:- Providing consultation on Assortment and Space Processes, KPIs, Strategies, Insights, Solution.- Helping customers achieve success and obtain revenue and margin growth using our Category Planning Platform. - Implementing our Category Planning solution in collaboration with a worldwide multifunctional team.- Establishing trusted relationships with customers.- Driving software adoption among customer stakeholders. - Pre-sales consulting to help tailor proposals that will fit customer's needs.

- Responsible for leading the development of Shopper Centric Culture throughout the company, delivering Shopper Insights, sharing knowledge about shopper behavior, and working across all business teams so that strategic and tactic decisions were always shopper-centric.- Responsible for all CatMan Projects with Key Account retailers.- Customer relationship and project management.- Assortment and Space reviews.- Follow up and measuring results.- Leading and implementing CatMan Lite, a simplified CatMan approach to the indirect channel and small retailers, focusing on category exposition.

Responsible for Skincare category.- Shopper driven strategic planning and tactical developments for the categories, supported by Nielsen, Dunnhumby and Internal Data.- Leading category assortment and planogram reviews.- Deliver the Summer Season plan for Sunscreen Category, coordinating with industries for the successful launch of new products and promopacks on schedule, and planning in store category activation.- Leading category management process and strategy implementation with the category captains.- Prospecting new and trendy brands to increase category penetration.- New products and innovation performance analysis.- Market Share and Category Results analysis, monthly presenting new courses of action to the Commercial VP.

Responsible for Hair Care and Male Grooming categories.- Shopper driven strategic planning and tactical developments for the categories, supported by Nielsen, Dunnhumby and Internal Data.- Leading category assortment and planogram reviews.- Impactful exclusive launches in partnership with manufacturers, as OgX (J&J) and Bed Head (Unilever)- Leading category management process and strategy implementation with the category Captains.- Prospecting new and trendy brands to increase category penetration.- New products and innovation performance analysis.- Market Share and Category Results analysis, monthly presenting new courses of action to the Commercial VP.

Responsible for Northeast Markets (Natal, Salvador e Fortaleza).- Constantly deliver of results and demand analysis for all flight legs.- Daily sales analysis by time to departure to take tactical price actions and increase the captured demand by flight- Monthly results presentation to managers, director and vice-president.

- Market and shopper analysis using Nielsen, Euromonitor, Dunnhumby and Internal Data, to all retail banners under Multivarejo.- Category and channel analysis, generating insights to the commercial team.- Development and update of regional results reports and market results reports.- Support to market research related tasks.- Competitor analysis.

Male Grooming Category (Shavers and Trimmers)- Complete category portfolio review of 2014, fully implemented.- Market analysis (GfK market share, shopper research).- Sell in and sell out analysis, following up on category growth target.- Support to Marketing campaign (agency briefing and debriefing meetings, offline and online content approval, ROI analysis).- Market introduction process for new products (briefing global category marketing managers, product P&L projection, demand analysis, commercial and retail presentation).

- Support to the CRM team tasks.- Department budget control.- Giveaway contests development and prize delivery process.- Launch and implementation of SKY Esportes news portal.- Support to social media content team.