Gustavo Silva Email & Phone Number

London Area, United Kingdom

London, England, United Kingdom

• As a solo Product Designer at Payton, a UK-based early-stage fintech startup, I've been instrumental in shaping our design ecosystem and ensuring that our digital product aligns with industry best practices and.
• Lead the development of Payton's initial Design System, fostering consistency and a unified design language across the organization, while ensuring design coherence through the development of a consistent design.
• Using Agile Methodologies, collaborate closely with cross-functional teams, including engineers and the product manager, in ideation workshops to shape design strategies.
• Facilitate the seamless transition from design to implementation in Handoff sessions, ensuring alignment with product goals.
• Manage the User Alpha Customer Program, employing various research methodologies, including Diary Studies, User Interviews, and Usability Testing in order to collect users' feedback and improve user experience.
• Develop interactive Figma prototypes for user, client, and stakeholder presentations, driving valuable feedback and design enhancements.

Lisboa, Portugal

• In my role as a UX/UI Designer, I led the development of a new website section for a prominent Portuguese electric utilities company, ensuring its seamless responsiveness. During this project, my responsibilities were:
• Apply several remote research methodologies such as Usability Testing, Card Sorting, A/B Testing, and Tree Testing to translate Human-centered design solutions into tangible experiences;
• Craft wireframes, user flows, and navigable prototypes to be used in iterative usability testing and gathering feedback from multiple stakeholders such as Marketing, Communication, Business Development, the Product.
• Design proposal presentations, securing alignment with business objectives, and obtaining stakeholder approval;
• Handoff of new UI components and screens to the engineers' teams;
• Creation of icons, illustrations, and imagery in compliance with the brand book and Design System patterns.

Lisboa, Portugal

• User Research (Qualitative and Quantitative);
• UX Strategy;
• Competitive Analysis;
• Business Analysis;
• Heuristic Evaluations;
• Problem & Hypothesis Statements;

Lisboa, Portugal

- Acquire new partners by phone, social media or meetings;- Onboarding of new partners and account management; - Sales training for new Business Developers.

Lisboa, Portugal

Lisboa E Região, Portugal

- Users interviews using JTBD and Mom Test techniques to get new product/communication insights;- Raising over 5.000EUR in donations through online performances during the quarantine;- Development of new partnerships and sales/communication channels as Selina and NomadX;- Organization and communication of online concerts with emerging artists.

Campinas Area, Brazil

- Responsible for 56% of total sales volume in the first semester of 2019 (Brazil);- Sales pipeline: market research, prospecting, cold callings, customer visits, offers creation, negotiation, and closing;- Keeping the CRM information up to date;- Contact with the customer for service feedback;- Building partnerships and keep relationships with customers.

Campinas Area, Brazil

- Increase of active enrollment from 25% to 60% by promotional actions;- Partnership with companies and schools as SENAI, UNIP, DHL, DB Schenker, Unilever, and Kleffmann;- Planning and execution of sales promotion actions along to the sales team;- Organization of internal/external events.

Campinas Area, Brazil

- Designing Questionnaires;- Quota definition, Training to Interviewers and Questionnaires Review;- Tabulation and Crossing data (SPSS);- Reports preparation.

Tokyo, Japan

Support for Export/Sales Team of Automotive Aftermarket in:- Preparation of monthly sales and analyzing data;- Serving as contact window for all internal/external export inquiries;- Communicate with overseas Regional Offices and collecting market feedback for sales forecast; - Working with Product Marketing in the preparation of new Transfer Prices for.

Campinas Area, Brazil

Support for Skil Power Tools Product Managers in Latin America for:- Product development ( first Idea of marketing, economic viability analysis, marketing filters, competitor analysis, price positioning, support on POS material and launch follow up);- Network with national and international suppliers (European and Chinese);- Development and follow up of.

Campinas, São Paulo, Brasil

- Testing for approval of telecommunications equipment;- Customer Dealing;- Development of spreadsheets and forms.

Ux/Ui Design

- User Research (Qualitative and Quantitative) - Competitive Analysis - Business Analysis - Heuristic Evaluations - Problem & Hypothesis.

Master'S Degree, Culture And Communication - Trends Studies

- Literature review; - Desk research; - In-depth interviews; - Survey; - Content analyses; - Affinity diagram; - Triangulation.

Master Of Business Administration (Mba), Trends & Innovation

Social Communication - Advertising And Marketing, Emphasis In Marketing

Electro-Electronic Technician