Gustavo Lopes Vaz Email & Phone Number

Professional working in the commercial area with a focus on new business development and expertise in training, developing, and managing high-performance sales teams for the sales, administrative and operational areas. Competence in managing units, franchises, and franchisees, products and services in the foodservice, food retail and consumer goods segments. Development of strategic planning, administration of sales plans, construction of KPIs (price points, product markdowns, sales performance, profitability, inventory turnover) and product portfolio management, preparing reports to support decision making. Capacity in market mapping, co-creation of new business models, followed by roll out, consumer analysis, identifying new trends, brand competitiveness, actions of competitors and the sector, planning, prospecting, and expansion of capillarity in different regions from Brazil. Identification, development and maintenance of new businesses and services through innovation, financial sustainability, and process improvement, working from business conception to its maturation, including positioning strategies, competitor analysis and financial analysis (business plan). Planning and conducting contractual and union negotiations, management of commercial projects, management of the account team and interaction with pre-sales, implementation and post-sales ensuring compliance with SLAs in accordance with established KPIs. Experience in opening and launching a new business unit, covering opening planning, defining commercial guidelines, and forming partnerships, carrying out technical and behavioral training, driving actions to disseminate corporate culture.

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  Universidade Federal De Goiás