Gustavo Lucas Email and Phone Number

• Manager the strategy and execution for Amazon, Mercado Libre, Kabum, Americanas, Linio, Kalunga, CyberPuerta, PC Factory and top Latam E-tailers/Marketplace sellers to maximize sales and deliver a first-class user experience, working collaboratively with cross-functional teams, agencies and internal stakeholders to deliver results.• Build, maintain and develop marketing programs and promotions to accelerate growth and achieve financials targets.• Develop quarterly marketing plans for… Show more • Manager the strategy and execution for Amazon, Mercado Libre, Kabum, Americanas, Linio, Kalunga, CyberPuerta, PC Factory and top Latam E-tailers/Marketplace sellers to maximize sales and deliver a first-class user experience, working collaboratively with cross-functional teams, agencies and internal stakeholders to deliver results.• Build, maintain and develop marketing programs and promotions to accelerate growth and achieve financials targets.• Develop quarterly marketing plans for E-tailers and execute the plans ensuring regular monitoring of product listings, product detail and product presentation across E-tailers.• Analysis of metrics to produce reports & relevant actions with recommendations for Sales, Product and Marketing team.• Maintain expertise on focus products and overall industry trends.• Monitor and ensure the correct, updated and relevant rich content in all major e-tailers.• Ecosystem alliance with strategics partner brands.• Work with the Global Marketing Organization to develop improved materials for existing and new products.• Budget Management. Show less

Branding Strategy for Philips Audio Line and AOC Gamer Monitors.Marketing and trade plans to operate in different segments and according to the particularities of each product line, from specific niches such as gaming, to massive media with the objective of visibility and coverage of the beginning of the funnel.Understanding the consumer's purchase journey and creating contact points in each of them, in cooperation with retailers or institutionally.Management of… Show more Branding Strategy for Philips Audio Line and AOC Gamer Monitors.Marketing and trade plans to operate in different segments and according to the particularities of each product line, from specific niches such as gaming, to massive media with the objective of visibility and coverage of the beginning of the funnel.Understanding the consumer's purchase journey and creating contact points in each of them, in cooperation with retailers or institutionally.Management of sponsorships, partnerships and influencers with institutional and conversion KPIs.Responsible for Trade Marketing with the following accounts: B2W, Magazine Luiza, Carrefour, Picau, Kabum, Amazon and Kalunga. Show less

• Organization and management of the strategic partnerships area with the main IT brands in the market.• Development of segmented and customized marketing campaigns for B2B and B2C audiences.• Product launch and campaign management.• Creating a successful partnership to promote understanding and usability of products.• Script and Video Production for Kabum TV.• Organization and representation in small and large events.• Partnerships with influencers and esports players.

College Professor in Computer Graphics, Graphic Production, Media and Criativity.

Professor of Digital Marketing in the Marketing Technologist course and also in the Postgraduate Program.

• Strategic Account Management with the objective of gaining market share, better brand positioning and improving better communication with the customer• Development of Promotional and Sales Campaigns in order to better promote the brand/product/service• Planning and Management of Social Networks• Digital ad campaigns• Brand creation and development

• Graphic Design• Branding• Organization of Events and participation in fairs• Sales Campaigns and support to Sales Department

Graphic Design, Campaign, Branding and Events.

Promotion (Campaign Development) Planning, Graphic Design, Events and Marketing Consultancy.

Graphic Design, Layout Create, Photographer and Events.

. Account's manager. CRM and Relationship Marketing, customer loyalty and sales incentive campaign. Events. Merchandising. Endomarketing

Graphic Design, development campaigns and materials for customer service.