Gustavo Paiva Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Br

Descola is an online school of innovation. We develop courses on themes like entrepreneurship, design thinking, storytelling or service design and turn them into a great experience of online learning.We engage people by offering them a complete experience based on three pillars: Learning cycle, the user experience on the platform and content modeling. As result we have a completion rate of 65% while the market only has an average of 15%With Descola we've participated of 3 major acceleration programs, all of them equity free:- SEED - Startups and Entrepreneurs Ecosystem Development - BH - Brazil- Lisbon Challenge - Lisbon - Portugal- Startup Chile - Santiago - Chile. We have more than 150 courses, 150.000 students, a huge growth and becoming one of the most relevant online schools in Brazil.

São Paulo, Br

Activities:E-commerce management (using VTEX platform)- Product Administration- Promotions management- Pricing- Performance tracking using Google Analytics- SEO Management- Web development agency interfaceDigital Marketing- Remarketing campaigns management- Display advertising via ad networks using behavioral targeting- Facebook ads and promoted posts management- Google Adwords (coordinated third party agency)- Budget controlE-mail Marketing- Internal processes optimization and mailing schedule definition- E-mail improvements (html, subject, title)- Mailing segmentation improvementsAchievements- Two new e-commerces created within a year. The first one developed with an internal team and the second one, a responsive website, developed by third party agency.- With all websites optimizations, achieved a 2.9% conversion rate- E-mail marketing open rate jumped 57% (from 4.5% to 7.1%)- Overall e-mail marketing clicks also jumped 36% (336k to 465k per year)- Increased sales in 15%

Amsterdam, North Holland, Nl

Spotters Network that includes trend enthusiasts across 170 countries. Present local insights and answering requests about consumer and marketing trends.

São Paulo, Br

Full service digital agency focused on website development and online marketing campaigns (search, display and social media). Was part of the founders team and helped to define service portfolio, operational structure and business plan. Worked as account manager, sales and project manager. Heavy experience on website development/management, online advertising campaigns focused on performance and web analytics.

Br

Dotz is a coalition reward program. It's been known as the web's loyalty program. All the largest e-commerce players was part of it, such as Americanas.com, Submarino.com and Shoptime.com. I was responsible for a complete product makeover, from user experience analysis and improvements to a massive online and offline marketing campaign. Was also responsible for digital metrics and web analytics, search engine marketing, email marketing and social media.

As an exclusive account supervisor for Natura, one of the largest cosmetic industries in Brazil, was responsible all campaigns management. Coordinated internal team while developing promotional material, relationship and experience marketing campaigns, direct marketing and social media.

Exclusive account executive for PanAmericano Bank and Toshiba. Responsible for advertising, direct marketing, digital and BTL project management. Also responsible for the department's budget control.

Monções, São Paulo, Br

Toshiba's internship program was consisted on 12 months working with different product management teams: TV, Audio, Technology and Special Projects. While participating of strategic planning with those different managers, was responsible for dealing with smaller graphic suppliers and reformulating the company's cooperated advertising program, in which Toshiba paid for key retailers' advertising campaigns that displayed the brand's products.

Bachelor, Marketing Communication/Advertising

Highschool