Gustavo Paiva work email
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I'm a passionate technology professional and a hands-on leader, currently shaping the future of education as the Co-founder and CTO at Descola, a pioneering Education Startup based in São Paulo, Brazil. With over a decade of experience with technology projects, my journey is marked by innovation, growth, and self development.My professional journey underwent a significant transformation in 2010, transitioning from marketing into the realm of technology. This shift came about as I found myself delving into programming to better manage tech projects. It wasn't a pre-planned strategic move; rather, I was discovering my true passion in tech. This experience underscored my dedication to continuous learning and embracing new challenges, marking a significant evolution in my career.As a relentless entrepreneur, I thrive on seeking new opportunities and embracing risks. My entrepreneurial journey has led me to co-found two startups, each an adventure that has shaped my skills in resilience, adaptability, and proactivity. These experiences have not only built my professional outlook but have also showed me the importance of staying agile and responsive in business landscapes. At Descola, I lead a dynamic team in developing and enhancing our online learning platform, focusing on both front-end and back-end improvements. My role involves steering new product development from concept to launch, leveraging my extensive skills in full-stack development. Lately I'm deeply involved in exploring and integrating AI technologies, using OpenAI's API and vector databases to build cool AI solutions in education.
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Co-Founder And CtoSkill DeckState Of São Paulo, Brazil
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Co-Founder / CtoDescola Jan 2013 - PresentSão Paulo, BrDescola is an online school of innovation. We develop courses on themes like entrepreneurship, design thinking, storytelling or service design and turn them into a great experience of online learning.We engage people by offering them a complete experience based on three pillars: Learning cycle, the user experience on the platform and content modeling. As result we have a completion rate of 65% while the market only has an average of 15%With Descola we've participated of 3 major acceleration programs, all of them equity free:- SEED - Startups and Entrepreneurs Ecosystem Development - BH - Brazil- Lisbon Challenge - Lisbon - Portugal- Startup Chile - Santiago - Chile. We have more than 150 courses, 150.000 students, a huge growth and becoming one of the most relevant online schools in Brazil. -
Marketing CoordinatorFitness Brasil Jan 2014 - Feb 2015São Paulo, BrActivities:E-commerce management (using VTEX platform)- Product Administration- Promotions management- Pricing- Performance tracking using Google Analytics- SEO Management- Web development agency interfaceDigital Marketing- Remarketing campaigns management- Display advertising via ad networks using behavioral targeting- Facebook ads and promoted posts management- Google Adwords (coordinated third party agency)- Budget controlE-mail Marketing- Internal processes optimization and mailing schedule definition- E-mail improvements (html, subject, title)- Mailing segmentation improvementsAchievements- Two new e-commerces created within a year. The first one developed with an internal team and the second one, a responsive website, developed by third party agency.- With all websites optimizations, achieved a 2.9% conversion rate- E-mail marketing open rate jumped 57% (from 4.5% to 7.1%)- Overall e-mail marketing clicks also jumped 36% (336k to 465k per year)- Increased sales in 15% -
SpotterTrendwatching.Com Oct 2011 - Jan 2014Amsterdam, North Holland, NlSpotters Network that includes trend enthusiasts across 170 countries. Present local insights and answering requests about consumer and marketing trends. -
Co-Founder4Now Online Marketing Apr 2010 - Dec 2012São Paulo, BrFull service digital agency focused on website development and online marketing campaigns (search, display and social media). Was part of the founders team and helped to define service portfolio, operational structure and business plan. Worked as account manager, sales and project manager. Heavy experience on website development/management, online advertising campaigns focused on performance and web analytics. -
Marketing SupervisorDotz Aug 2009 - May 2010BrDotz is a coalition reward program. It's been known as the web's loyalty program. All the largest e-commerce players was part of it, such as Americanas.com, Submarino.com and Shoptime.com. I was responsible for a complete product makeover, from user experience analysis and improvements to a massive online and offline marketing campaign. Was also responsible for digital metrics and web analytics, search engine marketing, email marketing and social media. -
Account SupervisorRapp Digital Jan 2009 - Aug 2009As an exclusive account supervisor for Natura, one of the largest cosmetic industries in Brazil, was responsible all campaigns management. Coordinated internal team while developing promotional material, relationship and experience marketing campaigns, direct marketing and social media.
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Assistant Account ExecutiveQg Propaganda Jan 2008 - Jan 2009Exclusive account executive for PanAmericano Bank and Toshiba. Responsible for advertising, direct marketing, digital and BTL project management. Also responsible for the department's budget control.
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Marketing And Communication InternSemp Toshiba S/A Jan 2006 - Jan 2007Monções, São Paulo, BrToshiba's internship program was consisted on 12 months working with different product management teams: TV, Audio, Technology and Special Projects. While participating of strategic planning with those different managers, was responsible for dealing with smaller graphic suppliers and reformulating the company's cooperated advertising program, in which Toshiba paid for key retailers' advertising campaigns that displayed the brand's products.
Gustavo Paiva Skills
Gustavo Paiva Education Details
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Espm Escola Superior De Propaganda E MarketingMarketing Communication/Advertising -
Pueri DomusHighschool
Frequently Asked Questions about Gustavo Paiva
What company does Gustavo Paiva work for?
Gustavo Paiva works for Skill Deck
What is Gustavo Paiva's role at the current company?
Gustavo Paiva's current role is Co-Founder and CTO.
What is Gustavo Paiva's email address?
Gustavo Paiva's email address is gu****@****.com.br
What is Gustavo Paiva's direct phone number?
Gustavo Paiva's direct phone number is +5511347*****
What schools did Gustavo Paiva attend?
Gustavo Paiva attended Espm Escola Superior De Propaganda E Marketing, Pueri Domus.
What are some of Gustavo Paiva's interests?
Gustavo Paiva has interest in Technology, Facebook Pages, Phoenix (Band), Will Ferrell, Lynda, Web Development, São Paulo, Facebook Platform, The Boston Consulting Group, Californication (Tv Series).
What skills is Gustavo Paiva known for?
Gustavo Paiva has skills like Online Marketing, Digital Marketing, Online Advertising, Email Marketing, Advertising, Entrepreneurship, Marketing Strategy, Marketing Communications, Direct Marketing, Marketing, Startup Consulting, User Interface Design.
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