Led the strategic management of a Light Franchise Trade Program for ABI, integrating clients, consumers, and partners to reinforce traditional trade with buying power, optimize POC Execution for ABI and CPG Partners, and effectively engaging consumers with minimal investment. Key Achievements:- Pioneered the development of ABI's inaugural trade program for 1P marketplace business, establishing a foundation for future growth and expansion.- Successfully scaled the program… Show more Led the strategic management of a Light Franchise Trade Program for ABI, integrating clients, consumers, and partners to reinforce traditional trade with buying power, optimize POC Execution for ABI and CPG Partners, and effectively engaging consumers with minimal investment. Key Achievements:- Pioneered the development of ABI's inaugural trade program for 1P marketplace business, establishing a foundation for future growth and expansion.- Successfully scaled the program nationwide, enrolling over 17,000 Points of Consumption (POCs)- Demonstrated measurable impact, achieving incremental growth in Net Revenue (NR) by +4pp showcasing the program's efficacy in driving sustainable business growth. Show less

Leading MODELORAMA’s Point of Sales System project:Product improvements, development, and integrationso Ensuring the correct functioning of POS, identifying user needs and prioritizing new features & integrationso Working with the tech team in the development of our own POS software system to be launched in o Coordinated the development of a loyalty program “Club Modelorama” and incorporated new payments methods such as “Mercado Pago”Product Operations Management:… Show more Leading MODELORAMA’s Point of Sales System project:Product improvements, development, and integrationso Ensuring the correct functioning of POS, identifying user needs and prioritizing new features & integrationso Working with the tech team in the development of our own POS software system to be launched in o Coordinated the development of a loyalty program “Club Modelorama” and incorporated new payments methods such as “Mercado Pago”Product Operations Management: o Accountable for results and strategies to improve POS adoption and performance o Responsibilities include: Budget and vendor relations management, implementation logistics, development of commercial strategies with cross-functional teams, and support center operations coordination Show less

Developed and executed technology projects to improve sales performance, operations, and shopper experience in the Group’s Retail Business Unit. Example programs: • Partnered with UberEats to enable Home Delivery. Piloted 20 stores in 3 cities, achieving 26% average incremental volumes. Captured new and better consumers, resulting in higher AOV vs. stores (MXN $305 vs. MXN $95). Expanded beer categories, with better mix vs. stores (40% high end beers vs. 5%). Currently operating in 10… Show more Developed and executed technology projects to improve sales performance, operations, and shopper experience in the Group’s Retail Business Unit. Example programs: • Partnered with UberEats to enable Home Delivery. Piloted 20 stores in 3 cities, achieving 26% average incremental volumes. Captured new and better consumers, resulting in higher AOV vs. stores (MXN $305 vs. MXN $95). Expanded beer categories, with better mix vs. stores (40% high end beers vs. 5%). Currently operating in 10 cities and 60 stores • Led the implementation of Point of Sales System. Managed RFPs process and pilot of 150 stores in 5 cities, contributing to a ~6x increase in commercial partners’ fees (MXN 32m vs. 5m). Achieved centralization and control of price & promotions. Used sell out data to create granular Analytics Dashboard. Planned full deployment for 2019 • Directed Learning Stores Project. Tested technology in 10 Premium Stores across 6 cities to get insights about consumers, shopping behavior, and store layout. Increased basket size and conversion rate by influencing consumers through responsive content, changes in layout, and introduction of new products • Participated in the deployment of Salesforce.com. Linked Salesforce to other systems to centralize all the business information, improving data management, administration and operations • Collaborated in the development of Modelorama’s 1st Website. Designed sections of webpage including: store operations, shoppers, store search, and recruiting of store operators Show less

Managed revenue levers and developed monthly strategies to attract new customers and increase loyalty of Modelo’s Home Delivery App. • Conducted Six Sigma Black Belt Project. Achieved USD$5.35m revenue target optimizing net revenue generation managing multiple drivers (number of orders, pricing, drop-size, and product mix)

Managed daily calculation of ~150k Equity Indexes, implemented operational improvements, managed internal client relations, and analyzed market data changes interacting with stock exchanges and data vendors.

Supported risk and portfolio management analytics ensuring data quality & consistency across multiple asset classes.

Performed revenue analysis, planning, and forecasting of Private Equity holdings. Developed sales performance model for a Hispanic Retail Chain of 12 stores to help management make pricing and promotions decisions.