Adriana Gutierrez Email & Phone Number

Mexico City, CDMX, MX

Mexico

Mexico

Led the strategic management of a Light Franchise Trade Program for ABI, integrating clients, consumers, and partners to reinforce traditional trade with buying power, optimize POC Execution for ABI and CPG Partners, and effectively engaging consumers with minimal investment. Key Achievements:- Pioneered the development of ABI's inaugural trade program for.

Mexico City Metropolitan Area

Leading MODELORAMA’s Point of Sales System project:Product improvements, development, and integrationso Ensuring the correct functioning of POS, identifying user needs and prioritizing new features & integrationso Working with the tech team in the development of our own POS software system to be launched in o Coordinated the development of a loyalty.

Mexico City Area, Mexico

• Developed and executed technology projects to improve sales performance, operations, and shopper experience in the Group’s Retail Business Unit. Example programs:
• Partnered with UberEats to enable Home Delivery. Piloted 20 stores in 3 cities, achieving 26% average incremental volumes. Captured new and better consumers, resulting in higher AOV vs. stores (MXN $305 vs. MXN $95)..
• Partnered with UberEats to enable Home Delivery. Piloted 20 stores in 3 cities, achieving 26% average incremental volumes. Captured new and better consumers, resulting in higher AOV vs. stores (MXN $305 vs. MXN $95)..
• Led the implementation of Point of Sales System. Managed RFPs process and pilot of 150 stores in 5 cities, contributing to a ~6x increase in commercial partners’ fees (MXN 32m vs. 5m). Achieved centralization and.
• Directed Learning Stores Project. Tested technology in 10 Premium Stores across 6 cities to get insights about consumers, shopping behavior, and store layout. Increased basket size and conversion rate by influencing.
• Participated in the deployment of Salesforce.com. Linked Salesforce to other systems to centralize all the business information, improving data management, administration and operations

Mexico City Area, Mexico

• Managed revenue levers and developed monthly strategies to attract new customers and increase loyalty of Modelo’s Home Delivery App.
• Conducted Six Sigma Black Belt Project. Achieved USD$5.35m revenue target optimizing net revenue generation managing multiple drivers (number of orders, pricing, drop-size, and product mix)

Monterrey Area, Mexico

Managed daily calculation of ~150k Equity Indexes, implemented operational improvements, managed internal client relations, and analyzed market data changes interacting with stock exchanges and data vendors.

Monterrey Area, Mexico

Supported risk and portfolio management analytics ensuring data quality & consistency across multiple asset classes.

Dallas/Fort Worth Area

Performed revenue analysis, planning, and forecasting of Private Equity holdings. Developed sales performance model for a Hispanic Retail Chain of 12 stores to help management make pricing and promotions decisions.

Master Of Business Administration (M.B.A.)

Bachelor In Financial Management

International Exchange Program, High School/Secondary Diplomas And Certificates

Art/Art Studies, General

Intensive look at the Italian language and culture.

Chartered Financial Analyst, Level Ii Candidate