I help organisations and individuals define what they stand for—why they exist, what they do, and how to communicate that clearly.With a focus on communications and brand strategy, I craft straightforward messages that cut through. Whether it’s shaping brand identity, managing reputations, or leading marketing and communications, I ensure clients connect with their audiences in a meaningful way. I’ve worked across industries, from electric vehicles and spices to banking apps, Formula 1, and green energy.I’ve led campaigns that build trust and influence public opinion, whether it’s launching breakthrough technologies or tackling complex reputational challenges. My approach is hands-on and practical, delivering communications that help brands thrive.At Dyson, I was part of the executive team and played a key role in shaping the company’s global image, as well as that of its founder, James Dyson. I led media relations, government affairs, and internal culture across 75+ markets, while running US marketing operations from Chicago. As part of the creative review panel, I was deeply involved in major launches and campaigns, including cordless vacuum cleaners, hand dryers and the Supersonic hairdryer.Today, through Euston Arch, I continue to help brands tell their stories, safeguard their reputations and achieve success.
Listed skills include Media Relations, Public Relations, Digital Marketing, Internal Communications, and 32 others.