Guy Mckanna Email and Phone Number
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One of the country's most experienced corporate communicators, public relations and marketing experts - having advised 100s of organisations in Australia and overseas.I assist a range of businesses better meet today's challenges through communications and promotion.Harness my local and global experience and network of connections.
The Inside Network
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Editor Investor Strategy News And Head Of Integrated Marketing The Inside Network And Capital OutcomesThe Inside NetworkSydney, Nsw, Au -
Senior Pr Counsel And Reputation Management ConsultantHonner Sep 2017 - PresentSydneyEffective communications are one of the keys attributes of successful organisations and leadership in today's changing world. They can also be one of the biggest challenges in motivating and engaging your people, customers and other stakeholders - and improving your organisation's reputation.With 30+ years experience across a range of industries, I bring strengths expertise and experience in:- Financial services communication- Reputation management- Communications - external, internal and change- Publicity and media relations- Digital and social media expert - Marketing comms- Thought leadership and content marketing, - Expert and experienced in practical crisis communication.Learn more about the best comms team in the financial services sector, at www.honner.com.au -
Bespoke People PlacementSuper Recruiters Dec 2016 - Dec 2023East Coast AustraliaSuperRecruiters and the SR Network was developed to help wealth management leaders better manage the greatest workplace change of our time by providing a suite of expert people services, including:- bespoke specialist recruiting (SUPER Recruiters) - HR advice (SR Consult) and - employee, candidate and public / investor perception analysis (SR Research)for Australia’s wealth, fund and superannuation management industry. Being well connected among asset owners and managers means knowing who is good at what they do, who has a track record of proven performance and who could be best for your organisation, not just who is available.
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Co-FounderAustralian Transformation & Turnaround Association Dec 2016 - Jan 2021AustraliaAs co-founder, development of this not-for-profit (now 2,500+ people) group has provided me with added understanding of the challenges organisations are increasingly experiencing and how they can develop solutions to future proof themselves. The association brings together professionals in change management, digital disruption and transformation to share expertise, experience and knowledge to help organisations thrive in today's changing and increasingly competitive world.Visit the LinkedIn group to learn more - https://www.linkedin.com/groups/7071269 or www.AusTTA.org -
Career BreakBook Writing Oct 2016 - Mar 2017Central Coast, New South Wales, Australia
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Head Of Marketing, Comms And Corporate AffairsBnp Paribas Australia And Nz Apr 2014 - Oct 2016SydneyWho wouldn't love working for the World's Best Bank* - the Paris head quartered BNP Paribas. I've had the chance to be involved in a lot of innovation and application of best practice with them. This started out being appointed to build the local operations of the global Brand and Communications team. They liked my work so much that I was then asked to expand marketing to raise the profile of Australia’s oldest foreign bank. This included providing results-driven above and below the line marketing and client engagement - including advertising, content, marketing, media publicity, sponsorship leverage and thought leadership programs - in a highly competitive and regulated market.(* as recognised by Euromoney July 2016).
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Head Of Global MarketingAmp Capital Nov 2012 - Apr 2014SydneyHow do you promote one of Australia's best brands overseas? After a rigorous search, I was appointed to promote Australia’s largest asset manager and insurer around the globe.This included developing and implementing various marketing programs – including online, digital and content - to improve offshore brand value, positioning, engagement and business. I also developed thought leadership that promoted the firm as a global industry leader and partnered with leading organisations in different markets to open new channels and deepen customer relationships. -
Head Of Asia Pacific Marketing Services; Head Of Comms AustraliaFidelity Worldwide Investment 2006 - Oct 2012SydneyI was appointed to improve the world’s largest mutual fund manager’s marketing throughout Asia – including Australia, China, Hong Kong, Japan, Korea, Singapore and Taiwan.This included developing, implementing and managing a range of programs and services that promoted the firm’s capabilities to a wide range of stakeholders – institutional, business and consumer.The result? Exceeded performance targets, sales and wins! -
Head Of Public Relations & Corporate Affairs; Wealth Management, Private, Business & Agri BankingMlc / National Australia Bank 2003 - 2006SydneyAppointed to help turnaround the image of one of the country’s largest financial institutions and listed companies.At MLC, successfully restructured team, processes, procedures and controls to be one of the best in the industry.Developed proactive programs that resulted in significantly increased profile – MLC rose to be rated #2 in the industry at the time.Also developed community and social responsibility strategies and communications.Became member of the MLC management team, providing strategic and tactical advice to the CEO. -
Vice President International Marketing & Comms, Head Of Global Public RelationsMerrill Lynch 1999 - 2002New YorkAppointed to improve the positioning of this global financial institution.Demonstrated application of my skills to other countries and markets, across 36 countries, for this financial leader. Added value through the generation of new marketing and comms initiatives, such as educational public relations campaigns and joint events with government, industry and other organisations.Resulted in significantly increased international profile and reputation of Merrill Lynch around the globe.Exceeded at local, regional and international matrix reporting and stakeholder management. -
Chief Marketing Officer, Head Global MarketingNational Utility Service Aug 1998 - Mar 1999New York City AreaAppointed (after a world-wide search) to improve marketing.Developed and implemented marketing with sales programs, at first in Australia then the United States. Developed branding, positioning, advertising, corporate affairs, government relations, direct mail, relationship marketing, client presentations, sales support, internet marketing, employee and client newsletters, sponsorship and event management, competitor analysis, global launches of industry reports and knowledge management.Increased direct mail response over four times previous results to generate business worth $3 million.
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Director Of Corporate AccountsCapital Public Relations 1993 - 1998SydneyDeveloped successful consulting team and operations that expanded the client base for this agency - across a range of industries (including energy and natural resources, property, tourism, retail, government and more.) -
Journalist To Acting Chief-Of-StaffAustralian Financial Review 1986 - 1993SydneyGained a wealth of experience and contacts at Australia’s leading national financial newspaper.Covered a wide range of industries, including energy and natural resources, property, tourism, retail, rural and more.
Guy Mckanna Skills
Guy Mckanna Education Details
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Central Coast Community CollegeAccredited
Frequently Asked Questions about Guy Mckanna
What company does Guy Mckanna work for?
Guy Mckanna works for The Inside Network
What is Guy Mckanna's role at the current company?
Guy Mckanna's current role is Editor Investor Strategy News and Head of integrated marketing The Inside Network and Capital Outcomes.
What is Guy Mckanna's email address?
Guy Mckanna's email address is gu****@****fil.com
What schools did Guy Mckanna attend?
Guy Mckanna attended University Of Sydney, Central Coast Community College, University Of Sydney.
What skills is Guy Mckanna known for?
Guy Mckanna has skills like Recruitment, Business Development, Marketing, Digital Disruption, Business Transformation, Sales And Marketing, Change Management, Stakeholder Management, Business Strategy, Digital Marketing, Digital Media, Social Media.
Who are Guy Mckanna's colleagues?
Guy Mckanna's colleagues are Enya Nemtsas, Danielle Serrano, Cassie Fisher, Chris Tucker, Serena Brookes, Paul Muir, Karen Serrano.
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