Guy Mckanna Email & Phone Number

Sydney, Nsw, Au

Sydney

Effective communications are one of the keys attributes of successful organisations and leadership in today's changing world. They can also be one of the biggest challenges in motivating and engaging your people, customers and other stakeholders - and improving your organisation's reputation.With 30+ years experience across a range of industries, I bring strengths expertise and experience in:- Financial services communication- Reputation management- Communications - external, internal and change- Publicity and media relations- Digital and social media expert - Marketing comms- Thought leadership and content marketing, - Expert and experienced in practical crisis communication.Learn more about the best comms team in the financial services sector, at www.honner.com.au

East Coast Australia

SuperRecruiters and the SR Network was developed to help wealth management leaders better manage the greatest workplace change of our time by providing a suite of expert people services, including:- bespoke specialist recruiting (SUPER Recruiters) - HR advice (SR Consult) and - employee, candidate and public / investor perception analysis (SR Research)for Australia’s wealth, fund and superannuation management industry. Being well connected among asset owners and managers means knowing who is good at what they do, who has a track record of proven performance and who could be best for your organisation, not just who is available.

Australia

As co-founder, development of this not-for-profit (now 2,500+ people) group has provided me with added understanding of the challenges organisations are increasingly experiencing and how they can develop solutions to future proof themselves. The association brings together professionals in change management, digital disruption and transformation to share expertise, experience and knowledge to help organisations thrive in today's changing and increasingly competitive world.Visit the LinkedIn group to learn more - https://www.linkedin.com/groups/7071269 or www.AusTTA.org

Central Coast, New South Wales, Australia

Sydney

Who wouldn't love working for the World's Best Bank* - the Paris head quartered BNP Paribas. I've had the chance to be involved in a lot of innovation and application of best practice with them. This started out being appointed to build the local operations of the global Brand and Communications team. They liked my work so much that I was then asked to expand marketing to raise the profile of Australia’s oldest foreign bank. This included providing results-driven above and below the line marketing and client engagement - including advertising, content, marketing, media publicity, sponsorship leverage and thought leadership programs - in a highly competitive and regulated market.(* as recognised by Euromoney July 2016).

Sydney

How do you promote one of Australia's best brands overseas? After a rigorous search, I was appointed to promote Australia’s largest asset manager and insurer around the globe.This included developing and implementing various marketing programs – including online, digital and content - to improve offshore brand value, positioning, engagement and business. I also developed thought leadership that promoted the firm as a global industry leader and partnered with leading organisations in different markets to open new channels and deepen customer relationships.

Sydney

I was appointed to improve the world’s largest mutual fund manager’s marketing throughout Asia – including Australia, China, Hong Kong, Japan, Korea, Singapore and Taiwan.This included developing, implementing and managing a range of programs and services that promoted the firm’s capabilities to a wide range of stakeholders – institutional, business and consumer.The result? Exceeded performance targets, sales and wins!

Sydney

Appointed to help turnaround the image of one of the country’s largest financial institutions and listed companies.At MLC, successfully restructured team, processes, procedures and controls to be one of the best in the industry.Developed proactive programs that resulted in significantly increased profile – MLC rose to be rated #2 in the industry at the time.Also developed community and social responsibility strategies and communications.Became member of the MLC management team, providing strategic and tactical advice to the CEO.

New York

Appointed to improve the positioning of this global financial institution.Demonstrated application of my skills to other countries and markets, across 36 countries, for this financial leader. Added value through the generation of new marketing and comms initiatives, such as educational public relations campaigns and joint events with government, industry and other organisations.Resulted in significantly increased international profile and reputation of Merrill Lynch around the globe.Exceeded at local, regional and international matrix reporting and stakeholder management.

New York City Area

Appointed (after a world-wide search) to improve marketing.Developed and implemented marketing with sales programs, at first in Australia then the United States. Developed branding, positioning, advertising, corporate affairs, government relations, direct mail, relationship marketing, client presentations, sales support, internet marketing, employee and client newsletters, sponsorship and event management, competitor analysis, global launches of industry reports and knowledge management.Increased direct mail response over four times previous results to generate business worth $3 million.

Sydney

Developed successful consulting team and operations that expanded the client base for this agency - across a range of industries (including energy and natural resources, property, tourism, retail, government and more.)

Sydney

Gained a wealth of experience and contacts at Australia’s leading national financial newspaper.Covered a wide range of industries, including energy and natural resources, property, tourism, retail, rural and more.

Ba

Cert Iv In Training And Assessment, Teaching, Accredited

Education record