Guy Campbell Email & Phone Number

Germantown, TN, US

• Manages Compliance Division's strategies, curricula, and content on its learning management systems for optimal learner experiences; reduced manual processes by 50%+ through automation and optimization in 2023.
• Directs the end-to-end implementation for Pfizer's award-winning annual code of conduct training with a budget of $100,000+, ensuring seamless course development and updates, SCORM testing, assignments for 80k+.
• Provides strategic guidance in training, culture, and communication initiatives, including communication planning and execution, graphic design, messaging, video production, and e-learning module development.
• Leads project management for communications, culture, and training initiatives, with vendor oversight from project initiation to completion.
• Owns and maintains digital tools and resources, including SharePoint Online and SharePoint 2019 design and deployment, to enhance the team's digital content strategy. Leverages Adobe Analytics to inform content.
• Serves as the Compliance Division lead for its online professional development site.

Greater Memphis Area

• Provided strategic guidance on internal communication messaging for Pfizer-wide compliance and culture initiatives by implementing best-in-class internal communications plans for Pfizer’s Compliance Division.
• Managed diverse communication projects for company-wide compliance and culture initiatives.
• Created communication materials, including infographics, templates, videos, podcasts, presentations, and e-learning modules and realized $50k+ budget savings in both 2021 and 2022 by creating materials in-house.
• Provided subject matter expertise to internal business partners in the areas of presentations, trainings, graphic design, communication projects, and digital tools.
• Supervised ongoing communications initiatives, digital resources, and tools to align with organizational objectives.
• Served as the marketing chair for the Compliance Division’s Culture Team and increased participation by 30%.

Greater Memphis Area

• Delivered communication guidance and consulting to support Pfizer’s Global Financial Solutions business strategy, advising on employee engagement strategies and messaging.
• Directed the global communications strategy by developing and executing the internal news strategy, organizational changes, projects, and global messaging. Oversaw a team of 10 global communications champions to ensure.
• Served as the subject matter expert for measurement processes, providing guidance on item development, deployment, and analysis to improve communication.
• Led a global intranet strategy to enhance internal business partnership and communication effectiveness.
• Managed the employee engagement strategy through recognition programs, development opportunities, work/life balance initiatives, and fostering meaningful employee/manager relationships; through which, employee.

Greater Memphis Area

• Utilized adult learning theory to build curricula and teach Organizational Communication and Mass Media at the Memphis campus.

Knoxville, Tennessee Area

• Instructed public speaking and organizational communication courses for the College of Communication and Information

Greater Memphis Area

• Served as Regional Communications Specialist for Pfizer’s Global Financial Solutions Shared Services, overseeing communication support for the Americas region.
• Evaluated communication effectiveness through primary research and evaluation methods.
• Oversaw weekly electronic newsletter strategy, including developing its editorial calendar, writing compelling stories, and building and distributing its bi-weekly newsletter.
• Created content and led regional colleague onboarding sessions.
• Volunteered to create and disseminate messages for various committees within the organization.

Greater Memphis Area

• Simplified Terminix’s IT system user’s manuals by rewriting technical jargon to improve user experience
• Transitioned the IT department's newsletter content from product-oriented updates to employee-centric benefits and narrative features which increased readership by 25% from 2007 to 2008
• Transformed technical documents into engaging print materials for the field force
• Created and conducted seminars to enhance the team's effectiveness

• Spearheaded external communication initiatives for Grand Casino, Horseshoe, and Sheraton, overseeing creation and distribution
• Authored press releases, feature stories, fact sheets, and press pitches
• Managed internal communications, executive communications and internal news

• Led communication strategies for internal and field employees, as well as external audiences, to maintain consistent messaging
• Supported marketing initiatives by promoting brand unity and message alignment
• Collaborated on effective public relations and promotional campaigns
• Produced various communications, including ad and radio copy, web promotions, three internal newsletters, press releases, features, advertorials, and web content
• Managed a team of graphic artists and web designers to ensure message alignment and brand consistency

• Initiated career as an advertising account executive, later pioneering the establishment of the public relations department within the firm
• Crafted, revised, and circulated press releases, media alerts, newsletters, and brochures to enhance communication strategies
• Acted as the primary media relations liaison for several public relations accounts.

Master'S Degree, Applied Industrial And Organizational Psychology, 3.8 Gpa

Specializing in the analysis of individual behavior within corporate environments, this degree program centers on enhancing performance.

Master Of Arts (Ma), Journalism, 4.0

Pursued a Master of Arts in Journalism program that delved into the principles, theories, and ethical considerations of conveying visual.

Bachelor Of Arts (Ba), Communication And Media Studies

Public Relations Concentration