Chief Product Officer
CurrentIn 2013 the decision was taken to bring both the commercial and domestic energy switching and consulting solutions under one banner to both maximise brand leverage and focus future marketing efforts on the integrated nature of the MyUtilityGenius suite of energy sourcing solutions. To this end the business to business consulting brand was absorbed into the MyUtilityGenius brand and the legal B2B entity re-framed as MyUtilityGenius Commercial Limited. This consolidates our market position as a… Show more In 2013 the decision was taken to bring both the commercial and domestic energy switching and consulting solutions under one banner to both maximise brand leverage and focus future marketing efforts on the integrated nature of the MyUtilityGenius suite of energy sourcing solutions. To this end the business to business consulting brand was absorbed into the MyUtilityGenius brand and the legal B2B entity re-framed as MyUtilityGenius Commercial Limited. This consolidates our market position as a provider of both switching and energy expertise; utilising the best of both the domestic switching solutions and the business consulting market to deliver better capabilities and opportunities into both areas. We chose, prior to the energy crisis, to focus on developing the decision support technology that is going to be fundamental to global citizens as they seek to make important decisions on Energy Smart Asset adoption; whether that be solar/battery/EV/ASHP or Demand Flexibility Services. That means better data, more granular data, and more complex business case calculations as the nature of electrification means that tariffs become the key price signals for assets and consumer behaviour; and therefore these also become key points of differentiation between energy suppliers. Show less