Gustave Van Brederode Email & Phone Number

Within MetrixLab, I have been hands-on with online research projects for more than 15 years; from quotation processes and the first exploratory conversations with prospects and customers to the final research execution and delivery. The online domain offered room for my technical affinity and digital skills. Customer research always appealed to me because of its tangible nature and my interest in consumer behavior, Customer Value, working with data and the continuous improvement of customer processes and touchpoints.In various research roles, I have mapped, analyzed and optimized customer journeys for various organizations, including utilities, telco, insurers and financial service providers. To help improve the customer experience and increase customer satisfaction and loyalty, I used various methods and techniques, such as interviews, surveys, workshops, personas, customer journey maps, service blueprints and touchpoint analyses. This required close collaboration with multiple client departments, such as marketing, sales, IT and operations.I have further developed myself as a PO and consultant for three years in the field of scrum, data management, agile working, stakeholder management and process improvement. In my current position I'm combining my passion for research and technology with these additional skills to bring out the best.

Listed skills include Consumer Insights, Marketing Research, Spss, Market Research, and 16 others.

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  Tilburg University

  Business Economics - Service & Retail Marketing