Co-Founder, Coo & Cpo (Chief Operating Officer & Chief Product Officer)
Qualifica is an edtech company dedicated to offering an innovative teaching experience through mobile devices. Founded with the mission to transform digital education, Qualifica uses advanced technologies to provide accessible and efficient learning, meeting the needs of students and professionals across Brazil.As COO & CPO, my responsibility was to take care of operations and product development.* Developed KPIs and dashboards to monitor performance in real time, allowing quick strategic adjustments.* Introduced automation systems that reduced manual tasks and minimized human errors, increasing team productivity.* Increased user retention by 30% through the development and launch of new courses and features.* Implemented strategies that resulted in a 50% growth in the user base and annual revenue.* Introduced AI and data analytics for learning personalization and automation systems to reduce manual tasks, increasing team productivity.* Recruited and trained the new CTO, ensuring a smooth transition and technical continuity.* I coordinated multifunctional teams and structured the Customer Success area, improving customer satisfaction and retention.