George Whitbread Email & Phone Number

Provide copy writing, creative and art direction, final art, market research, strategic planning, execution and post-program analysis services to clients representing the advertising agency, credit card, life insurance, general insurance and retail sectors.Achievements:• Delivered marketing communications solutions and services to clients that included Canada Life Assurance, Red Quill Marketing, The SmartRisk Foundation, Watts Marketing, Wiseguys Marketing and Wolf Advertising.

Developed and manageed all direct marketing programs for donor and membership acquisition, and retention.. Managed and directed all aspects of campaigns including list/segment selection, copy and creative development as well as overseeingthe production/mailing timelines.. Performed all post-programme analytics. Led in donor file audit and donor cluster analysis for demo- and psychographic donor profiling.Achievements:Oversaw 130 appeals representing 8.7 million pieces mailed - - on time and on budget - that generated over 400,000 individual donations and $15 million in revenue.

Develop integrated strategic advertising and communications programs for all clients. Address and improve their customer retention strategies. Provide strategic creative and communications direction and analysis services on behalf of clients. Direct creative, write and edit copy. Manage and reconcile client budgets. Direct a staff of eight.Achievements:• Developed marketing, communications, public affairs and integrated multi-media marketing campaigns for AIM Funds of Canada, Canada Life Assurance, Canada Trust, Casino Niagara, Christian Children’s Fund of Canada, CIBC, CIBC Trust, MorningStar Canada, Ontario Lottery Corporation, TD Bank, TD Trust, Toyota Canada Inc., Walt Disney (Canada) Ltd. and others.• Developed and coordinated major events for Scudder Funds of Canada, MorningStar Canada, Toyota Canada and others.• Provided newsletter services (design, copy and production) for Ontario Lottery and Scudder Funds of Canada.• On behalf of Scudder Funds of Canada, reduced advertising costs by 35% while increasing response rates by 750%.• Led Branding, Re-branding and Brand Extension initiatives for Scudder, Zurich Insurance and CIBC Wealth Management.

Manage a staff of 11 and administer a budget of $4.0 million. Identify, direct and implement long-term marketing and communications strategies. Act as the advertising, marketing communications and sales consultant on behalf of CPC to other postal administrations. Represent Canada Post to Tier 1 customers on a national and international basis. Achievements:• Provided strategic marketing consultative services to postal administrations of Argentina, Denmark, Republics of Korea and South Africa, as well as on-site posting to the United Arab Emirates.• Identified and supported local and national event opportunities.• Using targeted marketing and communications strategies, generated over 130,000 leads for the CPC sales force as well as the management, audit and internal communications systems to handle the process.• Directed and developed the first Canada Post Marketing database.• Developed an led the Direct Marketing Manager Training course to support a $30 million initiative.

Identify, establish and manage a green-field operation in Toronto. Focus on the financial services sector. Develop strategic marketing and communications programs to the existing customer bases. Identify, obtain and grow new business opportunities.Achievements:• Developed and managed communications programs to Bank of Montreal, CIBC, Montreal Trust, National Trust as well as TD Insurance.• Gained Canada Trust and Bank of Nova Scotia as new clients.

Lead a team of 16 members and manage an advertising budget in excess of $6 million. Develop and direct all advertising and marketing communication programs. Identify, negotiate and coordinate event opportunities on a national basis. Develop new products and branding strategies for all channels of distribution for individual, group and pension divisions. Develop and manage an entirely new direct marketing subsidiary. Conduct and interpolate primary and secondary research and implement those conclusions. Direct all corporate marketing strategic planning processes and implementation.Achievements:• Increased the company’s overall market share by over 80% within three years.• Directed the in-house and consumer marketing, advertising and communications programs for all lines of business.