Vignesh Hariharan Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

✔ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠: Created customized pre- and post-campaign performance reports for diverse brands spanning multiple industries by leveraging StackAdapt's data and providing profound insights for strategic planning, upselling, and fostering innovation.✔𝐃𝐚𝐭𝐚 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Demonstrated expertise in designing and executing advanced R, Python, and SQL queries for extensive dataset analysis, producing reports on both scheduled and ad hoc bases to support… Show more ✔ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠: Created customized pre- and post-campaign performance reports for diverse brands spanning multiple industries by leveraging StackAdapt's data and providing profound insights for strategic planning, upselling, and fostering innovation.✔𝐃𝐚𝐭𝐚 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Demonstrated expertise in designing and executing advanced R, Python, and SQL queries for extensive dataset analysis, producing reports on both scheduled and ad hoc bases to support cross-functional teams. Proficiency extends to Snowflake, Databricks, Google Data Studio, MySQL, and Redshift.✔𝐂𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: Conducted comprehensive analysis on campaigns, verticals, and competitors to optimize resources and meet industry benchmarks, utilizing research tools such as Statista, Policy Map, and Media Radar. Additionally, contributed to the RFP process, facilitating the acquisition of new clients.✔ 𝐏𝐫𝐞𝐜𝐢𝐬𝐞 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐰𝐢𝐭𝐡 𝐌𝐋: Utilized state-of-the-art machine learning tools to perform audience insights analysis, achieving precise audience segmentation for ad campaigns. This comprehensive analysis included demographics, online behaviors, and historical interactions, revealing valuable audience patterns and characteristics.✔𝐀𝐝 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐧𝐞𝐬𝐬 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐰𝐢𝐭𝐡 𝐌𝐋: Employed advanced machine learning techniques for ad effectiveness analysis, assessing the impact and success of ad campaigns. This analysis empowered advertisers to optimize their strategies, allocate resources more efficiently, and achieve better results.✔ 𝐒𝐭𝐫𝐞𝐚𝐦𝐥𝐢𝐧𝐞𝐝 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧: Pioneered the development of a user-centric GUI application, streamlining the execution of Python backend scripts. This innovative solution significantly enhanced overall operational efficiency and centralized key processes. Also involved in the enhancement of report templates in tableau Show less

Chennai, Tamil Nadu, India

✔ 𝐏𝐫𝐨𝐜𝐞𝐬𝐬 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠: Planned and structured process-specific roadmaps by defining objectives, formulating Standard Operating Procedures (SOPs), devising audit workflows, and reporting challenges/gaps to stakeholders of various projects and programs across Retail Business Services✔ 𝐅𝐌𝐄𝐀: Identified and established corrective measures by designing Failure Mode and Effect Analysis (FMEA) reports and estimating potential risks/challenges in reaching goals✔… Show more ✔ 𝐏𝐫𝐨𝐜𝐞𝐬𝐬 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠: Planned and structured process-specific roadmaps by defining objectives, formulating Standard Operating Procedures (SOPs), devising audit workflows, and reporting challenges/gaps to stakeholders of various projects and programs across Retail Business Services✔ 𝐅𝐌𝐄𝐀: Identified and established corrective measures by designing Failure Mode and Effect Analysis (FMEA) reports and estimating potential risks/challenges in reaching goals✔ 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐀𝐮𝐝𝐢𝐭𝐬 𝐚𝐧𝐝 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠: Performed Quality Audits for 35 FTEs and 5 senior leads in WW Softlines clean-up program, ensuring that errors were rectified, and reports were generated to control defects; prepared dashboard reports regarding team and individual KPIs and delivered the same to the external and internal stakeholders✔ 𝐒𝐭𝐫𝐞𝐚𝐦𝐥𝐢𝐧𝐢𝐧𝐠 𝐖𝐖 𝐒𝐨𝐟𝐭𝐥𝐢𝐧𝐞𝐬 𝐂𝐥𝐞𝐚𝐧-𝐔𝐩 𝐏𝐫𝐨𝐠𝐫𝐚𝐦: Worked on Streamlining of WW Softlines Clean-up program by identifying areas of improvements/bottlenecks and implemented automation-based solutions for problematic and non-value-added tasks✔ 𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐌𝐞𝐧𝐭𝐨𝐫𝐢𝐧𝐠: In-house training and mentoring of 12 FTEs at Chennai node, and 20 FTEs from Bangalore node over 4-week Virtual training sessions, conducted assessments, formulated quality frameworks, and ensured that they ramp up within a pre-defined timeline✔𝐑𝐨𝐨𝐭-𝐂𝐚𝐮𝐬𝐞 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Performed Reactive Root-Cause Analysis (RCA) and Proactive trend analysis to identify problem sources in Financial Categorization operation; recommended a tech-based upstream fix over 271 product data, steered the evolving and maturing of the solution by establishing regular communications with relevant IT management, with headcount flattening of 4 year-over-year Show less

Chennai, Tamil Nadu, India

✔ Monitored and customized product categories and their feature attributes by working with vendors to improve selection, identify and fix the catalog defects✔ Contributed to automating more than 70% of the manual work involved in categorizing un-categorized and incorrectly categorized products across the US marketplace, as well as monitoring and scaling up the automation as needed, which contributed to categorizing 40k products in the 2018-2019 ✔ Collaborated with the Change… Show more ✔ Monitored and customized product categories and their feature attributes by working with vendors to improve selection, identify and fix the catalog defects✔ Contributed to automating more than 70% of the manual work involved in categorizing un-categorized and incorrectly categorized products across the US marketplace, as well as monitoring and scaling up the automation as needed, which contributed to categorizing 40k products in the 2018-2019 ✔ Collaborated with the Change Management Program Team on a project that involved adding features and logic mechanisms to 10 product lines in the Amazon US catalog. Partnered with multiple executive-level stakeholders to drive alignment on new product listings.✔ Responsible for onboarding, resource allocation, and volume management. Implemented a process improvement that partitioned and customized volumes depending on the associates' areas of expertise, increasing efficiency by 21.8%, and increasing objectives from 25 nodes/day/associate to 32 nodes/day/associate, allowing the team to accomplish the goal 4 days ahead of schedule✔ Established strong relationships with Retail business partners and was in charge of reporting to leadership and external stakeholders on weekly and monthly business evaluations on backlog status. Show less

Post-Graduate Certificate, Business Management, Business Management

Activities and Societies: ☑Featured on 𝐃𝐞𝐚𝐧'𝐬 𝐇𝐨𝐧𝐨𝐫 𝐑𝐨𝐥𝐥 ☑Earned the 𝐑𝐁𝐂 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐏𝐫𝐨𝐠𝐫𝐚𝐦 𝐀𝐰𝐚𝐫𝐝 by winning first place.

Bachelor Of Engineering - Be, Electrical And Electronics Engineering

Activities and Societies: ☑Served as the overall coordinator for the International Conference (ESAACS'13). ☑Won second place and was.

Education record