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Partnership marketing strategist with 12+ years of experience leading teams in the creation and execution of insights-backed marketing partnerships that deliver against our clients' core business objectives. I believe that the best marketing is born out of a combination of data and creativity; that those marketers that have an intimate understanding of their target consumers will be best positioned to create big ideas that are relevant and effective; and that even the most prudent partnership investments rely on cultural and emotional originality to produce the desired returns. Curious by nature; always seeking to learn about the emerging technologies, trends, and techniques that are redefining the marketing and advertising industries. MarTech trends I'm currently exploring/monitoring:• Marketers' application of AI and Machine Learning algorithms• The growth of personalized, identity resolution-based marketing• How marketing mix modeling may be utilized to prove sponsorship ROI
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General Manager, AdvisoryTeam PlaymakerDenver, Co, Us
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Head Of Strategic Planning (Formerly Csm, Acquired By Wasserman Oct. 2023)Wasserman Mar 2022 - PresentDenver Metropolitan Area -
Vice President, Csm ConsultingWasserman Jun 2017 - Apr 2022Greater New York City AreaCSM Consulting is the division of CSM Sport & Entertainment dedicated to supporting our client partners' sponsorship marketing initiatives. In this hybrid role, I oversee accounts for two household-name brands, spearheading sponsorship strategy development, property-partner management, and creative platform execution. Additionally, I act as the Head of CSM's Analytics & Insights team in North America, which provides end-to-end research support for CSM's full client roster, including consumer insights, contract valuation, and sponsorship impact studies.
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Senior Manager, Sport StrategyGlideslope Jun 2015 - Jun 2017Greater New York City AreaGlideSlope is a team of management advisors that focus solely on the business of global sport. Through neutral, objective counsel, GlideSlope helps its clients seize opportunity for growth, address challenges and effect change.As a member of the sports strategy team, I advised global brand in developing sponsorship strategies that address and satisfy their enterprise-wide business priorities. Clients included Fortune-100 companies, and projects spanned sponsorships with properties such as the International Olympic Committee (IOC), MLS, NASCAR, and PGA Tour. -
Manager, Insights & StrategyOctagon Jul 2012 - Jun 2015Greater New York City AreaGenerated consumer insights to advise clients on key marketing decisions such as sports and entertainment property assessment, brand platform selection, and equity benefit scenariosPlanned and executed sponsorship measurement programs to evaluate the effect(s) of clients' sponsorshipsDeveloped client-specific tools to help track, measure, and grade clients' marketing programs against key performance indicators -
Mba, Warsaw Sports Marketing CenterUniversity Of Oregon Sep 2010 - Jun 2012 -
Brand Strategy InternshipGlideslope Jun 2011 - Sep 2011Greater New York City AreaWhile at Glideslope, I have been tasked with creating a vision and plan for Glideslope's Analysis and Insights unit which will keep a finger on the pulse of the business world, adding to Glideslope's expertise by building insights based on factual evidence. For me, this task included working with the Glideslope team to figure out where the A&I unit fit within their business model, as well as initiating the first round of trend analysis and insight deliverables of the A&I unit.While at Glideslope, I was also expected to contribute on client projects. This task was far ranging, including helping on client presentations to participating in client conference calls.
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Business TutorBraddock Tutoring Center Sep 2010 - Feb 2011Adapt to individual learning styles and teach business concepts and techniques to undergraduate business students
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Software Engineer IHarte-Hanks May 2008 - Jul 2010 -
Software Engineer InternCybertrader May 2007 - Aug 2007Summer Internship that consisted of working to ensure that CyberTrader's client had a smooth transition from CyberTrader's financial trading software to Charles Schwab's software.
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Software Engineer InternSematech Jan 2007 - Jun 2007Created an application to help SEMATech employees track semi-conductor industry metrics. -
Software Engineer Intern360Training May 2006 - Aug 2006Helped develop and fix 360Training's web training software
Patrick Haas Skills
Patrick Haas Education Details
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Warsaw Sports Business -
Computer Science
Frequently Asked Questions about Patrick Haas
What company does Patrick Haas work for?
Patrick Haas works for Team Playmaker
What is Patrick Haas's role at the current company?
Patrick Haas's current role is General Manager, Advisory.
What is Patrick Haas's email address?
Patrick Haas's email address is ph****@****gon.edu
What is Patrick Haas's direct phone number?
Patrick Haas's direct phone number is +121248*****
What schools did Patrick Haas attend?
Patrick Haas attended University Of Oregon - Charles H. Lundquist College Of Business, St. Edward's University.
What are some of Patrick Haas's interests?
Patrick Haas has interest in Involvement In Sports, Project Requests, Business Ideas, Networking Requests, Career Opportunities.
What skills is Patrick Haas known for?
Patrick Haas has skills like Sports Marketing, Social Media Marketing, Social Media, Sponsorship, Marketing, Marketing Strategy, Strategy, Market Research, Event Planning, Analysis, Sports, Event Management.
Who are Patrick Haas's colleagues?
Patrick Haas's colleagues are Tom Drossaert, Samantha Joe, Dean Jordan, Marina Moceri, Raegen Dowling, Cheryl Chandler, Molly Peot.
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Patrick Haas
Seattle, Wa1jphaas.net -
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Patrick Haas
Financial Services Digital Transformation Leader | Enterprise & Product Partnerships Strategy | Commercial Growth DriverSan Francisco, Ca10gmail.com, gmail.com, visa.com, oracle.com, worldnet.att.net, sbcglobal.net, sbcglobal.net, aol.com, micromenders.com, fisglobal.com7 +120833XXXXX
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