Feras H. Email & Phone Number

Greater Los Angeles Area

• Manage all payment processing to achieve maximum revenue and lowest cost per sign-up• Load balance sign-ups among credit card processors (MIDs) to remain under Visa charge-back thresholds• Calculate daily sign-up capacity and monitor variance to ensure maximum profit optimization• Recruit processors in order to increase billing capacity• Compose periodic KPI reports on sign-ups, transactions, and charge-backs using SQL, Excel, and other systems• Review monthly financial statements with Controller and Owners while recommending adjustments• Forecast revenue for subscription billing business model• Monitor profitability of publishers traffic sources to adjust CPA payouts and segments of traffic accordingly• Communicate with co-workers and partners in US, UK, and across Europe

Greater Los Angeles Area

Cardroom (casino) where customers can play Poker, Blackjack, and EZ Baccarat among other games. While at Hustler Casino, helped achieve highest revenue and profitability in 2015. Used experience at Hustler Casino to smoothly open and manage Larry Flynt’s Lucky Lady Casino in 2016. Managed all FP&A aspects at both cardrooms.• Calculate annual revenue forecast for budget and presentation to corporate office.• Update revenue forecast on a monthly basis for monthly closes.• Provide commentary and explanation on monthly budgeted and forecasted variances.• Created P&L by game and update monthly.• Optimize bus player promotion monthly by updating offer and spreading tables.• Advise on gaming table configurations and adding tables for certain games.• Redirected surplus jackpot fund dollars to gaming and food coupons yielding an extra $200k per month in revenue.• Optimized jackpot admin fee to yield an extra $20k per month in revenue.• Update contracts, responses, and reports for Bureau of Gambling Control (DOJ) submissions.• Automated recurring accounting reports with complex Excel formulas.• Determined break-even point for many high level decisions.• Compose market share analysis showing monthly shifts among local cardrooms.• Analyze marketing promotions and event effectiveness.• Introduced new game, 2 Way Winner, which generates an additional revenue of $30k per month.• Work closely with casino President, Marketing Director, GMs, and Controllers.

Greater Los Angeles Area

• Promoted from Sr. Manager to Director in 2016 after many of my ideas and analytical reporting contributed to a record year.

Greater Los Angeles Area

Internet agency specializing in traffic acquisition, monetization, and product strategy. We help companies with existing internet traffic make secondary revenue without disrupting their main customer interaction.• Managed Analytics, Merchant Processing, Data Monetization, SMS, and E-mail divisions• Created all revenue tracking for management and commission reports for sales team• Composed monthly business unit P&L and reported all advertiser revenue to accounting department• Prepared monthly P&Ls, budgets, and forecasts for owners and investor presentations• Awarded among Employees of the Quarter by owners and rated highly on annual/quarterly reviews

Greater Los Angeles Area

An anti-virus software company that also focused on over the phone computer support. CyberDefender had a massive and diverse marketing campaign. We had radio, TV, SEM, affiliate marketing, software distribution, and many other channels.• Monitored all marketing campaign trends using SQL, Omniture, Excel and many other tools. • Determined weekly marketing budget for direct media spend for TV and radio marketing.• Helped sales team reach optimal sales call handle rate by budgeting the correct media spend weekly.• Provided monthly P&Ls using complex allocation methods and showed traffic proof for invoices.• Saved company $40,000 after discovering a complicated media billing error and was rewarded with a bonus.• Created and distributed a daily report showing revenue generated by displayed toll-free numbers.• Recommended re-routing of calls improving handle rate by 10% and reduced overhead expense by 5%. • Reported directly to Chief Revenue Officer and then reported to the Chief Operating Officer.• Prepared daily income statement with marketing channel and product breakdown.• Prepared monthly revenue and cost budgets by consulting management and viewing trends.• Created complex business models to support executive business decisions.• Automated reporting processes to give timely and accurate reporting to all departments.• Helped create database design of analytics database and create reporting web tools with PHP.

Greater Los Angeles Area

One of the largest domain parking companies that managed millions of domains. Besides monetizing our own internal domains, we focused on achieving the highest revenue per visit possible for our external publishers. We did that by creating the most optimal landing pages and keywords for each specific domain. • Aggregated and analyzed operating metrics on a weekly and monthly basis.• Presented and led discussions with operating units.• Analyzed and compared actual results with budget and previous month. • Composed Management Discussion & Analysis documents for Board of Directors.• Performed financial analysis and modeling in support of business operations.• Helped DomainSponsor division with initial expansion into international domain monetization market.• Tested different optimization techniques using different landing sites and keywords.• Led weekly international meeting to discuss new tests and monitor parity goal with competitors.• Was team leader of company-wide “Be a Domainer” group contest. • Used statistical analysis to analyze testing data on template changes and optimization.• Created many web analytical tools using PHP.

Greater Los Angeles Area

Non-profit organization spreading awareness of prostate cancer. Using my SEO skills, achieved #1 Google natural search result for the keyword “prostate cancer”. Managed all aspects of website.

Greater Los Angeles Area

Prepaid long distance internet phone company who focused on low international rates and great online customer service. I started out as a web developer creating many features, then moved into marketing where I worked on customer acquisition and retention.

Master Of Business Administration (Mba), Financial Decision Systems And Management & Organizational Behavior

- Ranked # 4 nationally and # 3 in the west region by Business Week Ranking of Part-Time MBA Programs in 2008 - Ranked # 14 by The US News.

Bachelor Of Arts - Ba, Accounting And Computer Science

Activities and Societies: Accounting Society PresidentUniversity Extended Education, CSUF (Garden Grove Center) * Certificate in Access.