Haddayr Copley-Woods Email & Phone Number

Minneapolis, Mn, Us

Greater Minneapolis-St. Paul Area

Senior marketing copywriter for an IT company. I write:* Technical and marketing web and blog copy* Guides and thought leadership on tech industry trends* Step-by-step technical how-to's* High-profile article ghostwriting* Marketing/advertising video scriptsI edit and copyedit:* Complex pieces written by tech experts who aren't necessarily writers* Pieces submitted by people for whom English is a second language* Video and advertising copy* Technical and marketing web pagesI oversee and advocate for:* Brand standards, house copy style* Content accessibility* Brevity, clarity, and straightforward language free from jargonWhile I've been here, I:* Created quarterly marketing continuing education seminars on topics such as security, UX and accessibility * Presented to the company at-large on the history of the American disability rights movement* Designed and taught internal creative writing for business courses and short how-to writing videos* Presented to c-suite leaders on the importance of accessibilityI support, train, and advocate for the other copywriters in our department.

Minneapolis, Mn

Write and edit copy as well as proofreading and performing content and software QA for a variety of ad agencies, nonprofits, small businesses, and corporations, including: space150, Medtronic, Whittier Advertising, American Express, Enfants Tricotés Babywear, Creature Comforts, and St. Croix Chocolate Co. Also: SEO optimization, UX, comparative/competitive analysis white papers, case studies, and marketing analyses.Radio commentator, blogger, columnist and fiction writer with a passionate, focused voice. I write fantastical fiction that pushes boundaries and genres. In my nonfiction, I advocate for equal access for disabled and autistic people, civil rights for all, and media fairness and accuracy.

Greater Minneapolis-St. Paul Area

Wrote training content for LMS, technical, and marketing content for the company. Tech writing included documentation, user guides, helper text, and release notes. Responsible for functional testing of RightSource web products including performance, reliability, stability and compatibility with other systems; develop and implement testing processes and leading practices. * Upgraded UX in-app instructional and workflow copy to meet industry and ADA standards* Transformed existing piecemeal user guides into an interactive online resource focused on the end-user’s experience* Created and implemented the company’s first formal QA process* Implemented system-wide rebranding with rewritten brochures, web site, and anthem video

Greater Minneapolis-St. Paul Area

Front-end and back-end QA testing in a variety of environments and with a variety of modalities: WordPress, Drupal (Pantheon), Kentico, Craft, and command line (git and sms). I used Trac, JIRA, and Teamwork depending on the projects. * Designed, developed, and implemented test plans* Functional Requirements* Regression Testing* UX & Compatibility Testing* Migration Testing* Defect/Bug TrackingClients include: Lakewinds Food Co-op, Gold'n Plump, Wilson Tool, and Family Equality Council.

Greater Minneapolis-St. Paul Area

Contract content lead and senior technical writer in U.S. Bank's User Experience Department.

Contract QA tester, test case writer, and content editor.

Plymouth, Mn

Writer and content strategist for a nationwide marketing agency. IA, UX, competitive and comparative web analysis, SEO optimization, content audits and recommendations, and white papers in addition to commercial copywriting. Specialized in complex industrial and medical clients.

Minneapolis, Mn

Created, planned, and implemented statewide print, digital, and strategic communications. Managed multiple websites and blogs, weekly and monthly e-newsletters; managed social media. Acted as consultant to churches with communications needs. Managed all freelance web designers, copywriters, and other vendors. Oversaw all PR and traditional media relations. Ran seminars on SEO and basic social media tactics for churches. Wrote articles for national distribution and ghostwrote letters. * Quadrupled activity on the organization's Facebook page* Re-designed and re-worked entire newsletter strategy, design, and distribution* Doubled distribution of e-newsletter

Award-winning writer and strategist for global Internet advertising agency MRM Worldwide; merged with Campbell Mithun summer of 2010. Developed concepts and wrote digital and print marketing materials: web page copy, social media pages, banner ads, direct mail, SEO optimization, video and widgets for brands and companies such as Land O'Lakes, Key Bank, Mayo Clinic, Best Western, Purina, Frontier Communications, H&R Block, General Mills, Nexxus, and United Way. * Helped Purina’s "Rally to Rescue" Facebook page rank #1 as most interactive for any dog food brand by way of a cause marketing campaign and emphasis on animal rescue stories* Instrumental in United Way's POWER of WE campaign: helping to move from an emphasis on volunteers wearing T-shirts to telling a compelling story about the importance of working together through powerful images, movement, and well-placed copy* Lead writer on the largest online marketing campaign to date: H&R Block's You Got People campaign* Lead writer and strategist on Purina's Unforgettable Tail campaign for Chef Michael's, which was so influential that it caused Purina to change its packaging to include the phrase "unforgettable meals"

Minneapolis, Minnesota, United States

Writer, designer, and webmaster at internal agency for busy, dynamic social service nonprofit. Deftly juggled writing and design projects for 14 diverse programs for inner-city Native, disabled and elder populations as well as those fighting food insecurity.Annual reports, posters, newsletters, and brochures. Implemented new brand strategy and look/feel/tone.

Master Of Fine Arts - Mfa, Creative Writing

Ba, Double Major: Gender Studies And English