Creating, innovating, and expanding events and experiences for students with the goal of retaining and engaging current students, while simultaneously recruiting new ones. Enhancing personalization by shepherding the implementation of a CRM that will allow us to disseminate relevant information specifically tailored to parents, students, and community members. Utilizing technology and data to learn more about our audience, both our online subscribers and those who attend our events. Continuously monitoring the effectiveness of our marketing and communications efforts while also helping guide us in identifying areas that may need updates and/or improvements. Working cross departmentally with SWTJC staff and faculty across our three main campuses to implement targeted marketing campaigns to promote the depth and breadth of SWTJC’s higher education offerings. Preserving and celebrating the unique culture and communities of our three main campuses located in Uvalde, Del Rio, and Eagle Pass, while maintaining SWTJC’s core brand and voice. Chair of the SWTJC Marketing Committee. Supervisor for the Uvalde Recruitment and Engagement Specialist.

Customer de-escalation, refund resolutions, mentoring new employees, operating and fixing six photo printers. Self-assembly of over 40+ photo projects completed inhouse. Troubleshooting electronic equipment including POS terminals, photo printers, and inventory machinery. Recipient of employee of the month, three months in a row during 2022 for my exceptional customer service skills and dedication to meeting the core Walgreens KPIs.

Coordinated, wrote, produced, and designed all WRR's communication products including print publications, annual reports, press releases, photographs, educational materials, blogs, e-Alerts, and e-Newsletters. Organized all media requests and maintained relationships with local, state, and national media outlets and journalists. Implemented all website updates, including content, code, and user experience enhancements. Maintained data analytics for WRR's website through Google Analytics and WordPress CMS. I was a manager and mentor for a Communications Coordinator employee.

Provided consultation on the digital marketing strategy for the Arthritis Foundation of Central Texas. Delivered recommendations and improvements to site usability to increase conversion and list growth. Deployed Google Analytics to allow the organization to have a clear picture of their audience and collect data on what is most important to their constituents. Produced monthly reports on campaign results and implemented site improvements. Planned, organized, and executed all foundation events, including the 2019 Jingle Bell Run, an annual 5K run with approximately 800 participants that raised $60,000 for Arthritis research, advocacy, and education.

Served as lead digital strategist and producer of PHR’s digital presence, including websites, microsites, emails, graphics, and videos. Lead administrator of all organizational software and databases. Worked with staff in every department to ensure all facets of the organization were represented throughout PHR's digital portfolio. Increased list growth by 50% in one year by executing a unique digital acquisition campaign. Spearheaded the launch of a new rebranded website that can be seen at the link below. Helped engineer the organization's first Salesforce database. Worked with program staff to create new ways to represent their work through immersive digital reports, captivating data visualizations, and infographics.

Partnered with departments across the organization to produce digital content and strategy for fundraising campaigns and events. Balanced departmental needs with digital best practices to ensure optimal success. Facilitated user testing and strategy sessions with internal stakeholders for all new digital products. Generated reports on web and social media analytics in order to measure success and make data-informed decisions. This analysis enabled us to continuously tweak content leading to more views, impressions, and the increased ROI of our digital media efforts. Designed and launched the foundation's first self-service support portal leading to a 47% increase in customer satisfaction and a 60% decrease in resolution times.

Managed the customer experience and ensured each of my clients achieved the highest level of success with their Blackbaud Luminate CRM Software. Acted as the customer’s internal advocate, liaison, and digital strategist. Worked one-on-one with clients and internal Blackbaud resources to provide clients with best practices, strategy sessions, information on software utilization, and solutions to technical problems. Ensured clients received information on the latest software features, services, and product updates in a timely manner. Coordinated closely with sales representatives on contract renewals and digital services sales. Kept up to date information on each interaction with clients in my portfolio through documentation in our Salesforce database. Proactively identified customers who were a significant churn risk due to customer dissatisfaction issues or underutilization, and made sure they were given utmost priority.

Worked with midmarket clients to motivate enhanced adoption of the Blackbaud Luminate CRM product. Encouraged best practices to drive client success and reduce churn. Managed customer relationships, customer service issues, and served as a liaison between clients and technical support. What I loved most about this role was constantly researching, and finding creative ways to solve customer complaints, or software limitations through code. As well as the satisfaction of that client ultimately renewing their services and software contracts. Worked with internal cross functional teams to troubleshoot and resolve client issues. Served as initial point of escalation for clients, while also acting as their internal advocate within the company.

Managed the technical deployment of the Convio Luminate CRM and CSM solutions for new non-profit clients. Designed solutions for clients using HTML, CSS, JavaScript and Luminate APIs. Worked client facing to maintain websites that combined Wordpress or Convio CMS systems with an integrated SAAS based CRM system. Maintained project plans and deliverables for 500 national non-profit clients. Consulted clients on best practices, and developed creative solutions using code to find workarounds to CRM functionality that was not possible through the traditional user interface. I loved constantly solving tough issues through the creative use of code.

Managed the technical deployment of the Convio Luminate CRM and CMS solutions for new clients. Worked client facing to maintain CMS and CRM based websites. Maintained project plans and deliverables for 500 national non-profit clients. Consulted clients on best practices, and developed creative solutions utilizing HTML, CSS, and custom APIs.

Worked to update the CASA Bluebonnet Children's Center website to make it more user friendly and correct outdated information. Converted paperwork and forms that were originally only available on paper, into digital forms that could be submitted and received instantly online. This made it easier for clients to submit information without having to visit the physical office or rely on postal mail. Implemented a search function on the website to make it easier for their constituents to find important documents and information more quickly. This led to 70% decrease in staff time by relieving employees from constant client requests for paper work over the phone and through email. Helped design graphics to give the site an updated look and feel, and made several user experience enhancements.