Serving Oregon and SW Washington

Sales manager to over 40 dealers and more than 100 retail locations throughout Canada and the Western US. Octane Fitness specializes in revolutionary zero impact exercise equipment solutions sold through specialty fitness dealers.- Specialty fitness dealer relationship management and revenue development- Sales training for product and sales processes to specialty dealer sales staff- Event coordination and sales support at Marathon expos and home shows- Detailed knowledge of specialty dealer operations and equipment- Develop customized sales programs and incentives for continued same store growth

• Oversaw 5 retail stores and sales staff of 15 with year over year growth of over 10% annually in a very challenging economy• Developed effective lead generation and follow up processes for sales staff• Re-launched websites to reach corporate sales goals – web leads now account for 40% of sales• Launched a social media strategy to optimize customer engagement (facebook & twitter) – social media strategies now account for 15% of sales• Optimized commercial sales strategy and established key B2B/partnership relationships• Managed trade shows including B2B and B2C shows effectively generated leads and follow up • Directed all facets of retail including sales floor merchandising, vendor relationships, product positioning, sales training & processes, and branding of the business.

• Created strategic plan resulting in growth of 300% (from $400K to $1.2M) annual revenue• Increased penetration in existing accounts by over 50% through detailed profit analysis reviews with dealership general and service managers• Utilized new technology to develop specific menus for each dealership, which integrated our fluid maintenance services into their time and mileage driven service intervals• Trained service advisors on vehicle walkaround write-up processes, utilizing fluid checks and digital menu selling on tablets• Trained technicians on the value of fluid inspections and recommendations, as well as proper methods of maximizing time while performing our services• Managed and developed all route salespeople• Teamed up with route salespeople to handle all key dealer presentations and training sessions, which resulted in tremendous route salesperson growth and success

• Leveraged two separate divisions to increase penetration in existing accounts• Made key sales presentations and coordinated sales efforts of four reps and eight independent contractors including service chemical programs, restoration programs, and coatings programs.• Helped launch dealer retention program and direct mail marketing targeting auto dealership service managers, general managers and dealer principals.

• Cultivated a large geographic territory 320% (from $30K/mo to over $100K/mo.) • Originated an effective sales approach that was duplicated and implemented in 14 other US markets.• Maximized sales through extensive service advisor training and service menu development.

• Strategically doubled the overall business by developing a new sales territory, hiring a rep to maintain that territory, and then repeating the process.• Developed OE specific dealer service menus for use in the service drive.• Trained service advisors on walk-around write up processes and the importance of selling maintenance service.

• Earned top sales every month / $100K in personal sales. • Averaged over 50% of overall store revenues while sharing the sales floor with four sales staff.